Uditvanu Das Elevated to Vice President at Havas Play

Uditvanu Das has been elevated to Vice President at Havas Play, marking a new step in his career within India’s sports, entertainment, and marketing ecosystem. He joined Havas Play in June 2025 as Associate Vice President.

Das brings experience across sports business, partnerships, media, and digital marketing. Before joining Havas Play, he served as Head of Sales and Business Development at Burman Sports. Earlier, he held roles with JSW Sports, Rajasthan Royals, Procam International, and BriefKase Digital Communications.

His career has covered several areas of the sports and media ecosystem, including sponsorships, commercial partnerships, talent management, and digital media. At Havas Play, his work has been associated with sports business and partnerships, as the agency continues to operate across sports, content, and entertainment.

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The promotion comes as sports continues to become an increasingly important environment for brands seeking audience engagement. Sponsorships and partnerships are moving beyond traditional visibility, with brands exploring content, digital experiences, athlete collaborations, and other forms of consumer engagement.

This shift is also creating greater overlap between sports marketing and MarTech. Data, social platforms, digital content, audience analytics, and measurement are increasingly part of how sports partnerships are planned and evaluated.

For agencies working in this space, commercial leadership requires an understanding of both brand objectives and the broader sports ecosystem. Partnerships often involve multiple stakeholders, including brands, teams, athletes, media organizations, and rights holders.

Das’ promotion reflects the continued development of senior talent within this evolving sector. His background across sports properties, partnerships, media, and digital communications provides experience across several parts of the commercial sports landscape.

For the wider marketing industry, the appointment highlights the growing intersection of sports, entertainment, media, and technology as brands look for more integrated ways to engage audiences.

As Havas Play continues operating across sports, content, and entertainment, Das’ move into the Vice President role adds another layer of leadership to its India operations.