MarTech360’S Weekly News Roundup With AdRoll, Pixability, Startek, WPP, Alloy And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

AdRoll and Improvado Partner to Empower Marketers with Streamlined Cross-Channel Attribution

AdRoll, in partnership with Improvado, announced the launch of an enhanced version of AdRoll’s Cross-Channel Performance Dashboard, now named Cross-Channel Attribution. This dashboard enables marketers to centralize metrics seamlessly, streamline campaign analysis and make data-driven decisions.

With the introduction of Cross-Channel Attribution, AdRoll customers gain access to a more comprehensive view of their advertising efforts, allowing them to make better budgeting decisions through one unified screen.

Onfleet Announces Integration Partnerships with Zapier and When I Work to Streamline Delivery…

Onfleet, the fastest growing last mile delivery management software platform, announced two new integration partnerships aimed at further enhancing the delivery experience for Onfleet customers and their consumers. The integrations with Zapier and When I Work represent Onfleet’s commitment to empowering businesses with seamless, scalable and innovative delivery management solutions. The integrations are focused on eliminating tedious manual tasks from day-to-day delivery operations so businesses can save time and money. Zapier is an online automation tool that connects apps and services to automate repetitive tasks. Ecommerce businesses use Zapier for automatic order uploads and integration with platforms like Shopify, Square, Google Sheets and more third-party apps.

• In Social Media Technology news this week…

Pixability Teams Up With Cedara to Provide Brands & Agencies With An Emissions Management…

Gen.video is a Two Time Silver Winner at the 2024 US Partnerships Awards for Outstanding Creative…

gen.video, a leading influencer marketing agency and technology platform, was awarded silver distinctions for ‘Best Influencer Marketing Partnership’ and ‘Best Content Partnership’ at the 2024 US Partnerships Awards for campaigns focused on showcasing how technology fuels creativity and commerce. The US Partnerships Awards recognize the individuals, companies and technology that cultivate exceptional outcome-based performance, affiliate, brand and influencer partnerships.

• In Customer Experience news this week…

Startek launches Generative AI Platform to empower agents and enhance customer experience

Startek, a global customer experience (CX) solutions provider, announced the launch of Startek Generative AI, a comprehensive suite of Generative AI solutions designed to expedite and enhance business processes, ensuring greater efficiency and effectiveness.

Startek^® Generative AI goes beyond simple automation. It empowers businesses with a strategic approach that enhances agent productivity, streamlines operations and personalizes the customer journey. Startek Generative AI utilizes generative AI tools to swiftly identify and address customer needs across various touchpoints.

• In Mobile Tech news this week…

EX.CO Announces New Video Solution for Ad Management Partners

EX.CO, the publisher video platform powering successful video strategies for the world’s leading media groups, announced the launch of advanced video content and monetization solutions designed specifically for ad management partners (also referred to as sales houses) managing multiple websites.

Driven by EX.CO’s machine-learning-based yield engine, the newly unveiled solution provides ad management partners with a seamless, self-serve interface to oversee multiple accounts across their entire website network effortlessly, including detailed revenue performance breakdowns per publisher and network-wide, as well as insights into individual demand sources. W

CallTrackingMetrics Announces Official Partnership with SearchKings

CallTrackingMetrics, a leading call-tracking and analytics provider based in Millersville, announced an official partnership with SearchKings, a premier search engine marketing agency. This marks the company’s first “certified” partnership, paving the way for future collaboration with more agencies to offer additional services to clients.

Under the new partnership, SearchKings will provide specialized search marketing services such as Google Ads management, Microsoft Advertising (Bing Ads) and Google Local Services campaigns to CallTrackingMetrics clients looking for digital marketing expertise. SearchKings has been a power user of the CallTrackingMetrics platform for over a decade.

• In Marketing Analytics news this week…

WPP Integrates Anthropic’s Claude Foundational AI Models into WPP Open Using Amazon Bedrock,…

WPP announces that it has integrated Anthropic’s state-of-the-art Claude artificial intelligence (AI) model family into its intelligent marketing operating system WPP Open, using Amazon Bedrock, a fully managed service from Amazon Web Services (AWS).

The integration of Claude, including Opus, Sonnet and Haiku, brings powerful AI performance, intelligence and speed to enhance the capabilities of WPP’s 114,000-strong marketing talent across its network of agencies, providing each with cutting-edge technology to deliver innovative solutions and better results with clients.

NinjaCat Unveils Data Cloud and AI Copilot Revolutionizing Marketing Analytics for High-Scale…

NinjaCat, the AI-enabled data and analytics platform made for marketing, announced the general availability of its latest innovations: Data Cloud and AI Copilot. These groundbreaking products are now accessible to all customers with an Enterprise subscription, providing unparalleled capabilities in marketing data management and analysis.

NinjaCat Data Cloud: Your Single Source of Truth for Marketing Analytics

NinjaCat’s Data Cloud is designed to streamline the entire marketing data lifecycle, from ingestion to delivery. As an end-to-end solution, it centralizes all marketing analytics data into a fully managed enterprise data warehouse, ensuring seamless integration and accessibility.

• In Martech Content news this week…

Alloy Becomes Newest Storyblok Agency Partner

Alloy, the premier agency specializing in precision storytelling and experiences for imaginative tech brands, announced that it has achieved partner status with Storyblok, the content management system (CMS) category leader that empowers both developers and marketing teams to create better content experiences across all digital channels.

As web development begins to shift from traditional, monolithic CMS’s in favor of flexible, headless CMS’s, like Storyblok, Alloy is at the forefront of modern web design. In fact, Alloy is such a believer in decoupled sites, that it recently redesigned its own website using Storyblok.

Welocalize Launches New Brand, Welo Data, to Meet the Growing Demand for High-Quality Training Data…

Welocalize, a leader in innovative translation and content solutions,  announced the formation of Welo Data, a new brand that formalizes and elevates its solutions that cater to technology companies who seek to supercharge their AI models with high-quality, ethically sourced data.

“By forming Welo Data, we are supporting growing market demand for high-quality data and actively shaping the future of AI innovation,” noted Siobhan Hanna, SVP and General Manager of Welo Data at Welocalize. “Our commitment is to provide datasets that are high-quality, ethically sourced and accelerate AI model development, but are also meticulously curated to meet specific and emergent AI developers’ needs globally.”

Article Of The Week…..

Customer Data Analytics: What It is and How to Use It For Business Growth?

Customer data analytics or customer analytics involves collecting and examining customer data to understand their behavior, preferences, and needs. This process uses data from various sources such as customer interactions, social media profiles, review websites, marketing tools, and CRM systems..

Customer data analytics helps organizations interpret their collected data and identify trends, often presented in charts and graphs. This allows businesses to make data-driven decisions that enhance customer satisfaction and drive growth.