MarTech360’S Weekly News Roundup With Blueshift, Adweek, LiveRamp, Amperity And More!

NewsAnalytics Marketing Automation
By News Desk
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Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

Blueshift Achieves the new AWS Advertising and Marketing Technology Competency

Blueshift, a customer engagement platform, announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Digital Customer Experience. Achieving the AWS Advertising and Marketing Technology Competency recognizes Blueshift for its expertise in providing customers with software-as-a-service (SAAS) offerings that empower advertisers and marketers to reinvent workloads with solutions that improve customer engagement with unified customer data and automated cross-channel campaigns built on a foundation of AI capabilities.

WalkMe Enhances Customer Access with Availability on AWS Marketplace

With the rise in digital transformation and technology like AI and automation, closing digital skills gaps and reducing digital friction is crucial. Organizations plan to invest an average of $30M USD in digital adoption solutions by 2025 to address technology uptake challenges.1 This planned investment emphasizes the growing recognition of the importance of DAPs in driving successful digital transformation. WalkMe enables organizations to embrace digital innovation, resulting in increased efficiency, employee satisfaction, cost savings, and software investment value.

Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and…

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry,  announced it has hired Zoë Ruderman, former Vice President and General Manager of People, as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New Yorker, Details and Wired, as Chief Revenue Officer. The senior hires complete a critical phase in building Adweek’s executive team under CEO Will Lee as it prepares to dramatically expand and elevate its position as the voice for the entire industry.

VERB’s MARKET.live Welcomes Hot Fashion Brand Lumination to Its Livestream Social Shopping…

Verb Technology Company, Inc, the company behind MARKET.live, the innovative multi-vendor, multi-presenter livestream social shopping platform, announces that LUMINATION, one of today’s hottest trending fashion accessory brands, has joined the MARKET.live platform. Brands that join MARKET.live have the ability to broadcast livestream shopping events simultaneously across numerous social media channels, as well as on MARKET.live, reaching exponentially larger audiences.

LiveRamp Awarded 2023 AWS Global Industry Partner of the Year

Unveiled during a Partner Awards Gala at AWS re:Invent 2023, the Geo and Global AWS Partner Awards recognize a wide range of AWS Partners, whose business models have embraced specialization, innovation, and cooperation over the past year. Geo and Global AWS Partner Awards recognize partners whose business models continue to evolve and thrive on AWS as they work with customers. Advertisers, marketers, publishers, media companies, and platforms use LiveRamp’s embedded solutions on AWS to maximize the value of their first-party data and enhance their data infrastructure in the cloud. LiveRamp’s technology allows these companies and their data teams to build an enterprise identity foundation, engage in privacy-centric data collaboration, and enhance activation, media measurement, and ecosystem connectivity within their cloud environment.

Akool’s Generative AI Platform Sets New Standard for Brand Engagement

In a world saturated with advertising messages, consumers are often bombarded with generic and uninspiring content. By immersing potential customers in the brand’s story, marketers can engage and inspire them, instead of making the experience dull and uninteresting. According to a recent Capgemini Research Institute report, 58% of consumers said immersive experiences could be impactful and valuable during product selection and purchase. Nearly half of consumers believe immersive experiences will also impact product awareness and consideration and product usage and support.

TechTarget Announces Winners of 2023 North American Archer Awards for Data-Driven B2B Marketing…

TechTarget, Inc., the global leader in B2B technology purchase intent data and services, announced the winners of the 2023 North American Archer Awards, the Company’s annual awards program that recognizes customers for data-driven marketing and sales excellence. Each of this year’s winners is fueling highly successful Go-to-Market initiatives leveraging TechTarget’s real Prospect-Level IntentTM and services. Companies honored include established leaders and high growth innovators across multiple enterprise technology segments.

Amperity Achieves the New AWS Advertising and Marketing Technology Competency

Amperity, the AI-powered enterprise customer data platform (CDP) for consumer brands, announced that it has achieved the Amazon Web Services (AWS) Advertising and Marketing Technology Competency in the category of Audience and Data Management. Achieving the AWS Advertising and Marketing Technology Competency recognizes Amperity for its expertise in providing customers with solutions that offer improved audience and customer data management capabilities for marketers and digital agencies.

Digimarc Launches Industry-First C2PA Content Credentials Browser Extension

Digimarc Corporation, the leader in product digitization and pioneer in digital watermarking, announced it has launched the industry’s first open-source Google Chrome web browser extension to validate digital asset manifests based on the Coalition for Content Provenance and Authenticity (C2PA) standard. The new Chrome extension allows content consumers to check images for C2PA manifests – adding a Content Credential pin (“CR”) to the image if a manifest is present.

CacheFly Leads the CDN Market with Record-Breaking Performance and Unprecedented Customer Growth

CacheFly, a pioneer in content delivery network (CDN) services, has reported a landmark year with a near doubling of overall customer volume in 2024. This surge in clientele coincides with the company’s consistent top ranking in CDN performance, as confirmed by CDNPerf and Cedexis by Citrix.

A Year of Unprecedented Growth and Industry Recognition

As the retail industry navigates a period of cautious spending, CacheFly CDN has defied trends by significantly expanding its customer base. During the high-stakes promotional holidays of Black Friday and Cyber Monday, CacheFly observed a 12% increase in website traffic over the previous year.

Article of the Week

Video SEO: Everything You Need to Know to Rank Your Videos in 2024

Video SEOVideo SEO differs from traditional SEO for search engines. Given that YouTube is the second most-used search engine globally, it operates with its own set of rules, keywords, and search intent. Notably, Google’s ownership of YouTube means that linking your videos with other content can boost your overall SEO efforts. Searches on YouTube have a distinct intent, often more instructional than transactional. Google is 50 times more likely to rank video results naturally than text-based results.

For instance, users might seek a video demonstrating how to make stir fry rather than simply finding a place to purchase it. YouTube suggests videos based on search intent and user viewing history, making keyword research crucial. Tapping into a niche with your keywords can result in long-lasting rankings for suggested videos. It’s important to recognize the specialization of video SEO; Google and YouTube keywords are not interchangeable, and each search intent requires distinct treatment.

Guest Author of the week

If you went to a restaurant and only half of your meal was served, would you be satisfied?

restaurantThe five ways to successfully navigate the digital video supply chain

For every dollar spent on programmatic advertising, only half finds its way to the publisher, while another 15% is unaccounted for, showcasing why it is so important for those involved in each step of the chain to demand and deliver the same visibility into campaigns as traditional media channels. Just like you wouldn’t be pleased with being served only half the meal you paid for at a restaurant, advertisers shouldn’t be satisfied with the lack of transparency in the digital video supply chain. Grasping the intricacies of the digital video supply chain is vital for advertisers and requires both insight and strategy. It’s a vast web, with over 200 companies spanning nearly 30 specialties playing a part. However, it’s not the complexity that’s worrisome, but the opaque environment it can create. Campaign transparency, ad fraud, brand safety, and reputational risks can all come into question.

Interview of the week

MarTech360 Interview With Alberto Spinelli, EMEA Chief Marketing Officer & Head of Global…

LenovoAlberto, can you tell us about your professional background and your current role at Lenovo. 

I’m currently the Chief Marketing Officer for Lenovo’s EMEA business, but I’ve had a very varied career – both in large businesses and as an entrepreneur – building start-ups. It’s equipped me with so many skills that have allowed me to thrive in marketing – especially in Lenovo where we value that entrepreneurial approach to business. It’s important to try new things, so if you have a good idea, we encourage experimentation!

For me, the common denominator across all the roles I’ve taken on has been in driving change – not just in marketing, but across the board. It’s what makes things interesting and it’s how we’ve been demonstrating the value of marketing throughout Lenovo’s varied business.

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