MarTech360’S Weekly News Roundup With bp, Spiff, WhatsApp, Pixalate, Eviden And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

bp looks to leverage power of generative AI with Copilot for Microsoft 365

bp is the one of the first companies globally to act as a launch partner for the ‘intelligent AI assistant’. bp will be able to roll out access at scale across a substantial part of its global workforce from early 2024. Copilot for Microsoft 365 is a cloud-based service that integrates with the Microsoft 365 ecosystem. The service uses artificial intelligence and natural language processing to automate a variety of daily tasks such as writing emails and managing inboxes. By using the capabilities of Copilot for Microsoft 365, bp can help employees to boost productivity, upskill, enhance business performance and support innovation. bp may also offer insights that may help shape the future functionality of the product.

Spiff Updates Its Mobile App To Simplify How Sales Reps Access Commission Data and Provides Access…

Spiff, the leading sales commission software for forward-thinking revenue and sales organizations, announced a redesigned mobile application that makes it easier for reps, sales leaders, and financial operations professionals to access commission data and understand what is driving the payouts. The updated app addresses real-time feedback from users regarding the app’s navigation. The app gives reps real-time visibility into what they’re earning. Understanding their commission breakdown is crucial to rep motivation and overall team performance.

• In Social Media Technology news this week…

WhatsApp rolls out campaign to raise user safety awareness, fight misinformation

WhatsApp has launched a ‘Check the Facts’ safety campaign to drive user awareness around its safety features and curb the spread of misinformation on the platform. The month-long campaign highlights the Meta-owned messaging platform’s in-built product features, safety tools like block and report, and forward labels that equip users to spot misinformation and prevent its circulation. It encourages people to verify information that sounds suspicious or inaccurate via fact-checking organisations on WhatsApp Channels, according to a statement.

Cosentino chooses Sprinklr to create a unified social media and marketing strategy

Sprinklr, the unified customer experience management platform for modern businesses, announces that Cosentino , the world’s leading producer and distributor of sustainable surfaces for the world of architecture and design, has chosen Sprinklr to optimize its social media and marketing strategies.

Cosentino is a global brand with 148 business units and 6,000 employees from 129 different countries. Delivering consistent, on-brand experiences across channels at this scale is an immense challenge. Cosentino will use Sprinklr Social , Sprinklr Insights and Sprinklr Marketing to streamline content creation, distribution and audience engagement across all digital channels.

• In Mobile Tech news this week…

Meet MNTN Next Gen TV

MNTN Customers who gained early access to MNTN Next Gen TV are already seeing impactful results. Mikayla Ceraso, Growth Marketing Manager at Tuckernuck shared, “After MNTN released Next Gen TV, our ROAS increased by 65% the following month — both in the MNTN platform and in Google Analytics, where we use our conversion measurement methodology. We increased budget based on performance being strong and wanting to scale into the holiday, and efficiency is still quite high! It gives us a lot of ammunition to focus on this channel even more.”

Pixalate Launches “Made For Advertising” (MFA) Detection and Blocking Technology for Websites,…

Pixalate, the global market-leading ad fraud protection, privacy, and compliance analytics platform, announced the launch of  “Made for Advertising” (MFA) technology to detect and block MFA websites, CTV and mobile apps. Pixalate’s MFA solution rates websites, CTV and mobile apps with a high, medium, or low MFA risk; this new feature is available in Beta across the Pixalate product suite. Pixalate’s MFA detection technology models historical open programmatic transaction data across all apps, pages and URLs; an October 2023 MFA Pixalate assessment deemed over 15K MFA websites and apps high risk.

• In Marketing Analytics news this week…

Eviden and Microsoft Collaborate to Help Customers Take Advantage of the Microsoft cloud and…

Eviden, the Atos Group business leading in digital, cloud, big data, and security, is collaborating with Microsoft to help clients, across industries, move to the cloud, and facilitating their use of Azure OpenAI Service.

AI-focused partnership

Eviden will leverage its expertise in Machine Learning (ML) and AI, and Azure OpenAI Service to foster joint go-to-market activities and to expand Eviden’s AI-driven industry solutions.

Frontegg’s User Management Platform Now Available on AWS Marketplace

“The Frontegg platform transforms the user management experience for both organizations and their end users, and we couldn’t be more thrilled to bring it to the industry’s leading cloud marketplace,” said Sagi Rodin, co-founder and CEO of Frontegg. “Frontegg represents the highest of industry standards when it comes to identity and user management, enabling SaaS companies to jump-start innovation and scale their SaaS apps fast. Our latest wave of product enhancements combined with availability on the AWS Marketplace put us in an excellent position to continue our growth trajectory.”

• In Martech Content news this week…

Udemy Partners with Google Cloud as Inaugural Member of its New Cloud Endorsed Content Program

Udemy, a leading online skills marketplace and learning platform, announced a new partnership with Google Cloud, joining their new Google Cloud Endorsed Content Program. Through this program, Google Cloud will endorse high-quality Udemy content that current and aspiring cloud professionals can trust to learn more about Google Cloud emerging technologies such as generative AI and prepare for future certification exams. This new Google Cloud Endorsed Content adds to a growing portfolio of Google Cloud training available on Udemy. Additionally, select Udemy instructors will be invited to preview new products and features coming to Google Cloud, allowing them to provide learners with fresh, relevant content the moment a new capability becomes available.

Blackstone Publishing Enters Global Distribution Partnership with Dreamscape Media for Physical…

Blackstone Publishing is pleased to announce its strategic collaboration with Dreamscape Media in a significant distribution deal. As part of this agreement, Blackstone will extend its distribution network of Dreamscape Media’s remarkable catalog of titles, available in CD and MP3-CD formats.

“We are absolutely delighted to join forces with Dreamscape Media, expanding the accessibility of their extraordinary list of titles and esteemed authors in physical audio formats. As a fellow independent publisher, Blackstone shares the same dedication as Dreamscape Media in curating top-tier audiobooks from a diverse spectrum of authors. It’s an ideal synergy that perfectly complements and enriches our existing collection,” says Greg Boguslawski, executive vice president of Blackstone.

Article of the Week

The What, Why, and How of 360 Degree Customer View: A Complete Guide

In today’s world, delivering exceptional customer service stands as the paramount factor for any company aspiring to boost its revenue. Knowing customer demands is the first step to understanding what they do, and how they feel about particular products and services. This brings us to the next question: how can you determine exactly what customers desire?

The solution lies in adopting a 360 degree customer view. It allows greater awareness and modifies customer experiences accordingly, positioning your business for long-term success. Before deciding where you’ll focus, it’s imperative to collect as many customer viewpoints as you can. This blog discusses everything you need to know about 360-degree customer view.