MarTech360’S Weekly News Roundup With Buxton, IZEA, TripleLift, ibex And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Buxton Acquires Elevar to Create Data Powerhouse for Omnichannel Insights and Customer Engagement

Buxton, a market leader in retail customer analytics, and Elevar, a dynamic conversion tracking solution for fast-scaling e-commerce brands, have joined forces in an exciting acquisition by Buxton. While the deal’s financial terms remain undisclosed, Buxton believes this strategic collaboration can revolutionize the landscape of data-driven consumer insights. Founded in 1994, Buxton aims to redefine the realm of customer analytics by incorporating psychographics and buying behaviors, providing businesses with a holistic understanding of their customers.

fabric Launches Industry-First Commerce Platform With Native OMS, Supercharging Retailer Conversions…

NRF 2024 — fabric, the creators of the next-generation commerce platform, announced the availability of fabric Order Management System (OMS). Native to the fabric commerce platform, fabric OMS unlocks commerce services like dropship, to streamline real-time inventory and order management. This combination reimagines the commerce platform, enabling retailers to reduce stockouts and increase turnover and customer satisfaction by empowering customers, service agents, and store associates with a single source of truth for all orders and inventory, eliminating poor customer experience.

• In Social Media Technology news this week…

IZEA Announces FormAI Mixers

IZEA Worldwide, Inc., the trailblazer that created the influencer marketing industry, announced the launch of FormAI Mixers at the Creator Economy Live event in Las Vegas. Presented by Ted Murphy, IZEA’s CEO, FormAI Mixers are set to redefine the paradigms of influencer marketing by enabling unparalleled collaborative content creation between creators, brands, and talent management.

Captiv8 Expands EMEA Footprint with Italian Market Launch

Captiv8 Inc., the award-winning Influencer Marketing Platform, including the 2023 Winner of ‘Best Influencer Marketing Technology’ (Influencer Marketing Awards, London), has officially launched in Italy.

Captiv8’s Italian efforts will be led by seasoned veteran, Milan-based Marta De Leonardis, who will be taking on the role of Country Manager. With key experience, including roles at Vodafone, Kiver (Mondadori Group), and influencer marketing agency Open Influence, De Leonardis brings more than a decade of experience in brand strategy, marketing programs, and creator solutions.

• In Mobile Tech news this week…

Adlucent achieves Google Cloud Partner status, strengthening client solutions

Google Cloud Partner status is awarded to companies that demonstrate expertise in delivering cloud-based solutions and services on Google Cloud. Adlucent’s staff also was recognized for more than 100 hours of certification. As a technology partner, Adlucent now has access to Google Cloud’s advanced technology and tools, providing additional resources for Adlucent to develop new and innovative solutions on the Google Cloud Marketplace. As a result, the agency has more resources to help its clients drive efficient growth with digital media.

TripleLift Partners with ID5 to Advance Advertiser Targeting Across the Open Web

TripleLift, the ad tech platform elevating digital advertising across every screen and ID5, the market-leading identity provider for digital advertising, announced a partnership that further expands advertisers’ capability to effectively target using their own first-party data in combination with TripleLift Audience’s publisher first-party data across the open web.

Through ID5’s solution, TripleLift is now able to onboard advertiser data and target across its publisher footprint. This allows brands and agencies to leverage their own first-party data to not only target, but also create lookalike models off of that data. This means that those brands and agencies can scale their data across all environments without the use of cookies or IDs.

• In Marketing Analytics news this week…

Fiverr Launches the Third Annual Future Collective Business Accelerator Program, Unveils New Cohort

Fiverr International Ltd., the company changing how the world works together, announced the twelve founders selected to participate in the third annual Future Collective Business Accelerator Program. The Future Collective is an accelerator designed for early-stage U.S. and Canada-based Black entrepreneurs at pivotal moments in their business journey. Each founder will receive funding, coaching, and tools to scale and grow their business. Fiverr hosts the Future Collective program in partnership with 1863 Ventures, an independent, Black-led nonprofit organization founded to help underrepresented entrepreneurs move from high potential to high growth.

ibex Names Eric Guarro Senior Vice President of Digital Transformation

ibex , a leading global provider of business process outsourcing (BPO) and customer engagement technology solutions, announced that Eric Guarro has been named Senior Vice President of Digital Transformation.

In his newly appointed role, Guarro will spearhead the strategy and execution of ibex’s digital transformation offering, aimed at reshaping customer and brand interactions through the seamless integration of cutting-edge contact center services and AI-enabled technologies.

• In Martech Content news this week…

Cirion and Qwilt Partner to Revolutionize Content Delivery Services Throughout Latin America

The exponential growth of mobile users, IoT devices, and cloud applications globally brings new demands on service provider networks. By combining with Qwilt’s all-edge global delivery network, Cirion ensures content reaches subscribers with superior quality, improving digital experiences across the region while enabling content and application publishers worldwide to deliver locally to their viewers, wherever they may be. Qwilt’s powerful solution, deeply embedded within network infrastructure, empowers service providers to optimize and efficiently scale their networks while continually delivering great digital experiences.

TransPerfect Announces New GlobalLink Integration for Knak Campaign Creation Platform

TransPerfect, the world’s leading provider of language and technology solutions for global business, announced that its GlobalLink translation management technology is available for Knak, the first no-code campaign creation platform built for enterprise marketing teams. The integration provides marketers with a comprehensive solution for creating, managing, and deploying multilingual email and landing page campaigns worldwide with minimal effort.

Article of the Week

How to Build an Effective Affiliate Marketing Funnel that Converts in 2024

Affiliate marketing funnels are hands-down the best way to earn some passive income. Now who wouldn’t want that, right? According to studies, in 2023, the U.S. expanded its affiliate marketing spending to $8.2 billion, contributing to a global market worth $12 billion. This amount represents nearly a threefold increase compared to the figures recorded a decade earlier.

The real question is; how do you build a powerful affiliate marketing business that maximizes your revenue? Fret not, this is exactly what we’ll be discussing in this blog.