MarTech360’S Weekly News Roundup With Comscore, dentsu, CallMiner, Movate, PubMatic, Hootsuite, Integral Ad Science And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Comscore Partners with Amazon DSP to Strengthen Cross-Platform Audience Measurement

Comscore has recently entered into a partnership with Amazon DSP with the objective of improving audience measurement and campaign performance analysis within the emerging digital advertising ecosystem. With the aid of this alliance, advertisers utilizing Amazon DSP would be able to utilize the cross-platform measurement technology offered by Comscore.

Hootsuite Launches Wisdom to Transform Social Signals into Automated Enterprise Actions

One of the top social media management platforms in the world, Hootsuite, has revealed plans to rearchitect their entire platform for the purpose of facilitating next generation, agential workflows. As part of this revolutionary change, the company released a new, advanced AI agent called Wisdom

Walmart to Acquire Vibe.co to Expand Connected TV Advertising Opportunities for Businesses

Walmart is expected to purchase Vibe.co, a self-service CTV ads platform, through which it seeks to increase its ability to provide television advertisement opportunities to businesses of all sizes and enhance its capabilities of Walmart Connect, which is the advertising division of Wal-Mart.

IAS Launches Quality Connect to Improve Transparency Between Advertisers and Publishers

Quality Connect is the name of the latest offering from IAS. Quality Connect is a product that intends to give publishers insight into what advertisers want through campaigns. This will allow them to have better alignment between the buyers and the sellers in the online advertising world.

PubMatic Launches Creator Marketplace to Connect Content Creators with Emerging Agentic Demand

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of its Creator Marketplace, the first programmatic CTV auction connecting independent creator media companies’ premium CTV inventory with programmatic and emerging agentic demand.

• In Stack & Platform news this week…

Movate and MelodyArc Launch Strategic AI Partnership to Transform CX Operations with Advanced Workflow Orchestration

Movate, a prominent digital technology and customer experience (CX) services innovator, has announced a comprehensive applied AI partnership with MelodyArc, a leading AI-powered workflow orchestration and routing platform.

Broadsign and Mirakl Ads Announce Strategic Partnership to Unify Online and In-Store Retail Media

Mirakl, the Operating System for Intelligent Commerce, and Broadsign, the leading global platform for managing and monetising out-of-home (OOH) media, announced a strategic partnership that bridges the gap between digital retail media channels and in-store advertising.

CallMiner and PossibleNOW Partner to Improve Compliance Across Automated Customer Interactions

CallMiner announced a new partnership with PossibleNOW, the leader in enterprise contact compliance. The partnership brings the ability to embed compliance directly into automated customer interactions, helping enterprises scale automation initiatives with greater confidence and control.

Invoca Launches NICO, an AI Agent Designed to Turn Customer Conversations into Revenue Growth

In order to help businesses capitalize on customer interactions and generate more revenue from them, Invoca launched NICO, an artificial intelligence-based agent that will turn customer interactions into actionable insights and automated decisions for better revenue generation.

Dentsu and Newton Research Scale Global Media Automation via Expanded Agentic AI Partnership

Newton Research, a pioneer in autonomous multi-agent marketing systems, and dentsu, one of the world’s largest integrated global media and digital experience networks, have announced a significant commercial expansion of their strategic technology partnership.

• Article Of The Week…..

The Inbox of 2027: Why AI Assistants Will Become the New Gatekeepers of Email Marketing

Email used to be simple. You wrote, you designed, you optimized, and you hoped someone opened it. That world is already cracking. Fast forward to 2027 and the experience looks very different. A subscriber does not scroll through a polished newsletter anymore. Instead, they read a 30 word AI generated summary that decides what matters before the email even opens.

How Glossier Built a $1.8B DTC Brand with Email as Its Primary Growth Channel

Paid ads used to feel like oxygen for ecommerce brands. Spend more and growth followed. Then CAC climbed, privacy rules tightened, and tracking broke in the background. The illusion cracked fast. What worked yesterday started bleeding margin today. That shift forced a harder question, where does real control sit in a digital business.