MarTech360’S Weekly News Roundup With Equativ, Wix, Chatmeter, PR Newswire, Verve And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 11 News from this Week

Equativ Unveils Maestro by Equativ: A Cutting-Edge End-to-End Curation Platform

Equativ, a leading global independent adtech company, has announced significant upgrades to its comprehensive curation platform, previously known as Equativ Buyer Connect (EBC). Rebranded as Maestro by Equativ, the platform now offers advertisers an advanced solution for managing programmatic campaigns while providing direct access to high-quality, scalable supply.

Sinclair Launches AMP Sales & Marketing Solutions and AMP Media

Sinclair Broadcast Group announced the launch of two major initiatives: AMP Sales & Marketing Solutions, a reimagined advertising sales and integrated marketing division, and AMP Media, a dynamic new brand focused on non-news content and original programming. These developments represent key milestones in the company’s ongoing transformation to expand its offerings and redefine how it engages clients, audiences, and partners.

Broadvoice Launches New Global Partner Program

Broadvoice, a leading global customer experience technology provider, announced the launch of its 2025 CX World Tour, designed to introduce partners, distributors and end-users to its new Global Partner Program and award-winning AI-powered CCaaS platform, GoContact.

ChurnZero Empowers Customer Teams with Engagement AI

ChurnZero, the AI platform and partner for customer growth, has launched Engagement AI, a transformative capability empowering customer teams to understand and manage the dynamics of customer relationships at scale.

Verve and Experian Join Forces to Enhance Cross-Channel Advertising Strategies

Verve, a prominent media platform specializing in emerging advertising channels, has announced a strategic collaboration with Experian, a global leader in data and technology. This partnership aims to integrate Experian’s digital graph and audience insights with Verve’s proprietary ID-less on-device contextual platform, ATOM.

AnyMind Group Unveils New Service to Help Publishers Tap Into YouTube-Based Revenue Opportunities

AnyMind Group, a leading BPaaS company specializing in marketing, e-commerce, and digital transformation, has announced the launch of a cutting-edge service designed to empower web publishers to monetize YouTube content with minimal resource investment.

Chatmeter Unveils Groundbreaking AI-Powered Review Image Analysis Tool and Launches Review Generation Feature to Boost Multi-Location Business Reputations

Chatmeter, a leader in multi-location customer intelligence, has introduced two innovative enhancements to its all-in-one reputation management platform, Pulse AI. The platform’s new Pulse AI: Signals feature can now analyze images included in customer reviews, highlighting trends and insights—an industry-first capability.

Reputation Expands Platform for Better Customer Insights and Greater Business Impact

Reputation, the global leader in reputation performance management, announced a strategic expansion of its platform, introducing powerful new features designed to enhance the sources of feedback data, increase the dimensions of data being tracked, and ultimately uncover hidden insights in today’s complex consumer journey.

PR Newswire Introduces AI-Powered Solutions for PR and Communications in the EMEIA Region

PR Newswire has announced the launch of its cutting-edge AI-powered solutions in the EMEIA region, aimed at revolutionizing how press releases are created and distributed. Designed to maximize engagement and boost effectiveness, these innovative tools mark the company’s continued global commitment to harnessing the power of data and artificial intelligence to support communicators.

Pleroma Media Partners with Newstex to Expand Content Reach

We are excited to announce that Pleroma Media has entered into a partnership with Newstex, LLC, a recognized leader in content aggregation and distribution. This collaboration enables us to extend the reach of our high-quality digital content, connecting it with a broader network of professional audiences and organizations.

Article Of The Week…..

Unlocking the Secrets to B2B Customer Retention in the Martech Era

B2B Customer Retention

In today’s hyper-competitive B2B landscape, businesses are often laser-focused on customer acquisition. While acquiring new customers remains vital, the cost of acquisition is significantly higher than the cost of retention. Moreover, loyal customers often provide higher lifetime value, making retention a cornerstone of sustainable growth. The emergence and rapid shift of marketing technology into 2025 have equipped companies with the best options ever in developing key relationships with their customers to achieve sustained success. To unlock value in retention strategies, however, a deeper understanding of customer behavior, active engagement, and utilization of the newest Martech are critical.

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