MarTech360’S Weekly News Roundup With PubMatic, Contentstack, Commercetools, Tealium, NielsenIQ, Huge, NiCE And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

PubMatic and Havas Launch the First Agentic CTV Campaign in Spain

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announces its first agentic advertising campaign in Spain, developed in partnership with Havas for client Movistar, part of Telefónica Group, a leading provider of telecommunication services.

Ogury Introduces SONA to Bridge the Gap Between Audience Planning and Campaign Execution

SONA, which stands for Strategic Optimization with Next-generation Audience, is Ogury’s newest agentic advertising product aimed at enhancing the cohesion between audience planning and campaign delivery, solving a problem marketers face in today’s fragmented media landscape.

PR Newswire Amplify™ Expands Campaign & Content Creation Support to 7 Languages

PR Newswire has launched enhanced multilingual support for its Amplify platform. This expansion allows public relations, communications, marketing and investor relations teams to generate on-brand, consistent messaging in the regions’ native languages within minutes.

Contentstack Introduces Its Agentic Experience Platform (AXP) With Agent OS and Agent Accelerator

Contentstack announced its solution for the agent-enabled enterprise: the Agentic Experience Platform (AXP). The announcement includes the general availability of Agent OS, an autonomous agent layer spanning content, data, and real-time personalization, as well as the launch of Agent Accelerator, a program designed to take customers from AI experiment to operational impact.

Accenture Acquires Whalar to Strengthen Creator Marketing Capabilities

An agreement has been reached where Accenture will purchase Whalar, which is a market leader in creator agencies, from Whalar Group as it looks to improve its creator marketing efforts at Accenture Song. It goes without saying that this deal highlights the importance of employing techniques like influencer marketing and social commerce in today’s digital age.

• In Stack & Platform news this week…

NiCE Launches AI Innovation Lab to Accelerate Agentic Customer Experience

NiCE has introduced NiCE Labs, a dedicated AI innovation lab designed to advance the next generation of agentic customer experience (CX) through applied research, benchmarking, and rapid prototyping. Announced at NiCE World 2026, the new initiative will serve as the company’s innovation engine, bringing together AI experts, customers, and partners to transform emerging AI technologies into enterprise-ready CX solutions.

Huge Acquires Rotate° to Formalize Global Composable Commerce Practice Natively Integrated with AI

Huge, an independent AI-native design and technology enterprise, has announced the acquisition of Rotate°, a London-based digital commerce agency specializing in highly scalable composable storefronts. The transaction officially establishes Composable Commerce as a foundational core capability for Huge.

NIQ Launches Product Intelligence to Power AI-Driven Commerce

NielsenIQ announced the launch of NIQ Product Intelligence, a new solution designed to help retailers and brands transform fragmented product data into structured, interoperable intelligence that fuels AI-driven commerce.

Tealium Launches Context API to Deliver Real-Time Data Cloud Intelligence to Autonomous AI Agents and Applications

Tealium, a global leader in customer data orchestration, has announced the commercial launch of the Tealium Context API. Serving as an evolution of the company’s established Tealium Moments API, the new solution establishes a low-latency governance and context layer on top of legacy data warehouses.

commercetools Introduces ‘Autonomous Commerce’ Category And Unveils Sphere Platform For The AI Era of Shopping

Commercetools, the company that pioneered headless commerce and helped define the MACH movement, introduced Autonomous Commerce, the new category for the AI era where businesses drive commerce operations faster and at a greater scale through AI systems that operate independently in real-time.

• Article Of The Week…..

Composable CDPs vs. Packaged CDPs: Which Delivers Faster Time-to-Value for Modern Marketing Teams?

The customer data platform market has a habit of selling the dream before addressing the reality. One camp sells a turnkey kind of deal where everything just works, out of the box, no big fuss. The other champions flexibility, real ownership, and that modern data stack freedom. So, marketing teams end up stuck in a discussion that sounds technical but it is mostly operational, you know.

The Martech Playbook for Implementing an AI-Native CDP from Day One

Most customer data platforms were built for marketers. That sounds obvious until you realize what it means. The traditional CDP was designed to help humans’ open dashboards, build audiences, analyze reports, and launch campaigns. The human sat in the middle of every decision. Data moved slowly, insights arrived later, and activation often depended on batch jobs running overnight.