Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
In Marketing Automation news this week…
Salesforce, the #1 AI CRM, has been recognized as a Leader in the 2023 Gartner Magic Quadrant™ for Sales Force Automation Platforms for the 17th consecutive year.
Significance: Powered by trusted AI and data, Salesforce’s Sales Cloud delivers millions of AI-powered sales recommendations and insights to companies of all sizes across industries, helping them close deals and drive revenue faster.
Movable Ink, the AI-powered content personalization platform, announced the launch of its new Universal Data Activation capabilities. These allow marketers to access and activate any data point from any source to generate hyper-personalized experiences across email and mobile channels. Productized integrations with leading martech vendors include Adobe Experience Platform, Braze, and Twilio Segment.
In Social Media Technology news this week…
AfterShip, a leading post-purchase and tracking platform for eCommerce businesses, announced the launch of AfterShip Feed, a solution that allows merchants to effortlessly synchronize product and order details between their eCommerce platform and TikTok Shop. AfterShip Feed is available for TikTok Shop in both UK and US markets.
Viral Nation, a leading social media marketing transformation, talent and technology company, announced the appointment of four senior executives. Joining the company are Andrew Sutherland, assuming the role of chief operating officer; Neil Desai, appointed as executive vice president of Viral Nation Technology; Heather De Bernardi, taking on the position of general manager of digital products; and Daniel Lopez, designated as general manager of business intelligence and paid performance.
In Mobile Tech news this week…
Axel Springer SE, a media and technology company active in more than 40 countries, announced a long-term partnership with Connatix, the leading video technology company for premium publishers and advertisers, to power online video engagement.
Harmonic announced that its industry-leading XOS Advanced Media Processor now offers a complete playout-to-delivery feature set, simplifying video streaming, distribution and broadcast workflows. The expanded XOS solution lowers costs and reduces energy consumption while streamlining operations for headend and edge applications by combining broadcast-grade playout and extensive media processing features on a single software-based appliance.
In Marketing Analytics news this week…
Dbt Labs To Host Thousands Of Data Practitioners From Around The World At The Largest Analytics Engineering Conference, Coalesce 2023
dbt Labs, the pioneer in analytics engineering, announced new details of its user conference Coalesce, taking place October 16-19, 2023. Now in its fourth year, Coalesce is the premier conference for analytics engineering, featuring keynotes from prominent tech leaders, major product announcements, training and workshops, a hackathon, and countless networking opportunities.
Oracle CloudWorld Oracle announced the Fusion Data Intelligence Platform, a next-generation data, analytics, and AI platform that will help Oracle Fusion Cloud Applications customers achieve better business outcomes by combining data-driven insights with intelligent decisions and actions.
In Martech Content news this week…
Popshoplive, the pioneering live selling platform, celebrates the launch of its new Creator Commerce solution. Set to disrupt the way people shop and empower the next generation of fashion enthusiasts, this innovative platform is poised to redefine how we connect with brands, creators, and influencers.
Movable Ink, the AI-powered content personalization platform, announced the launch of its new Universal Data Activation capabilities. These allow marketers to access and activate any data point from any source to generate hyper-personalized experiences across email and mobile channels.
Article of the Week
may make better decisions by focusing on the quality of data and making sure they employ clean data, and they’ll notice the difference in their bottom line.
Gathering data can be quite perplexing, which is why these companies have inaccurate data to begin with. Proper governance in the customer data platform is the solution.
It is advisable to adhere to the best practices while managing a data governance program to ensure that it is effective and efficient.
In this article, we’ll look at the five best data governance in CDP practices to follow to ensure that your business doesn’t get stuck in a loop. Before going any further, let’s first understand the basics, shall we?
Interview of the Week
Currently I am CEO and owner of Hawthorne Advertising, an agency that has a 37-year legacy of founding the performance marketing industry. We have the pleasure and responsibility to build brands through profitable marketing where every dollar invested in media should generate an ROI for our clients. It’s a great honor to work with the amazing clients we have over the past nearly 4 decades, help them build their companies and become market leaders in their industries.
had a previous background as an Agent in Hollywood at WME/William Morris Endeavor where I was a Television Literary Agent. During my time with WME, I identified opportunities and negotiated terms for shows that aired on all the major networks, working with teams from ABC, CBS, Fox, NBC, HBO, USA, Bravo and other networks.