MarTech360’S Weekly News Roundup With Sprout Social, NiCE, Semrush, Canva, Pacvue, Omnisend, Marchex And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Sprout Social Expands AI Ambitions With New Social Intelligence Platform and Trellis AI Enhancements

Sprout Social has introduced a next-gen social intelligence platform powered by artificial intelligence (AI) technology in tandem with an expansion of its unique AI agent named Trellis, marking the dawn of a new era in brand management through the effective application of social media data in making decisions that impact the bottom line.

NiCE and Konecta Expand AI-Driven Customer Experience Through Strategic Partnership

NiCE and Konecta are partnering globally to enhance the speed of adoption for next-generation AI-first customer experience solutions driven by agentic automation. As part of the partnership agreement, Konecta has received the status of a Global Platinum Partner of NiCE.

Semrush and Lovable Partner to Bring Search Intelligence Into AI-Powered App Development

The partnership between Semrush and Lovable means that Semrush will bring its search intelligence technology right into the AI-powered app development platform developed by Lovable. This is meant to enable the development of software that can be informed about SEO and search demand insights during the development phase.

Canva and Anthropic Launch AI-Powered Marketing Workflow for Small Businesses

The worldwide visual communication platform Canva has partnered with Anthropic to launch AI-powered campaign creation features with the Claude for Small Business product. The joint effort aims to make it easier for small business owners to execute their marketing campaigns, translating their campaign ideas and insights into creative elements.

Nexxen Partners with Unity to Deliver In-App Video Scale to Advertisers

Nexxen, the advertising technology platform powered by unique data and media, announced a partnership with Unity, the world’s leading game engine, delivering new AI-resilient and non-cookie-dependent video scale to advertisers and agencies.

• In Stack & Platform news this week…

Pacvue Launches MCP Server, Making Commerce Media Data Accessible Across Enterprise AI Tools

Pacvue announced the launch of its MCP server, embracing emerging open standards that will help enterprise teams seamlessly connect commerce media data with AI tools like ChatGPT, Copilot, Gemini, and Claude. MCP (Model Context Protocol) is a protocol – an open standard originally developed by Anthropic that defines how AI models communicate with external tools and data sources.

Ooma Launches AI-Powered Capabilities to Modernize Business Communications

The company has launched Ooma AI, which is a set of artificial intelligence functionalities that aim at improving the handling of business calls as well as engaging customers through its Ooma Office solution. Among the AI functionalities launched by Ooma include AI Transcriptions, AI Answering Services, AI Receptionist, AI Insights, and OpenAI functionalities.

Omnisend Launches MCP to Bring Ecommerce Marketing Into ChatGPT

Omnisend announced the launch of Model Context Protocol (MCP), a new capability that lets merchants use the Omnisend platform within AI tools, including ChatGPT. With MCP, marketers can analyze marketing performance, uncover new opportunities, and create campaigns using plain-language prompts from the same chat environment where they already plan and work.

Marchex Introduces Agent Behavior Solutions to Help Businesses Improve Sales Execution and CX

Marchex, Inc.™, which harnesses the power of AI and conversation intelligence to provide actionable insights derived from prescriptive vertical-market data analytics, launched Agent Behaviors, a new solution that delivers detailed agent performance analysis and recommendations to help franchises, dealers, and other organizations book more appointments, increase sales, and improve customer satisfaction.

ChurnZero First to Bring AI-Powered Personalization Directly Into CS Workflows

ChurnZero, the AI platform and partner for customer growth, announced AI Email Play Steps, an industry-first AI-powered personalization capability built directly into automated customer success workflows. The new capability helps customer success teams eliminate the tradeoff between personalization and scale by using live customer data to draft context-aware emails when a play is triggered.

• Article Of The Week…..

The Martech Playbook for Building an AI-Powered Video Personalization Engine

Every feed now looks like a warehouse of recycled motion graphics, AI avatars, and ‘personalized’ videos that only swap a first name. Audiences noticed. Engagement slowed down. Attention became expensive again.

The problem is not video fatigue. It is relevance fatigue.

Most brands still treat video like a broadcast asset. Record once, distribute everywhere, and hope the algorithm does the heavy lifting. Meanwhile, buyers expect context. They expect timing. They expect content that reacts to their behavior, not content that screams into the void.

The Death of the Keyword: How AI Will Reshape Search Marketing Investment by 2027

Search marketing is quietly walking toward its first real extinction event.

Not because Google disappeared. Not because SEO stopped mattering. But because the internet is moving from matching words to interpreting meaning. From ‘strings’ to ‘things.’ And most Martech stacks are still built for a web that no longer exists.

For two decades, marketers trained teams around keyword density, backlink volume, rankings, and click-through rates. Meanwhile, AI systems learned something far more dangerous. Intent. Context. Entity relationships. Behavioral inference.