MarTech360’S Weekly News Roundup With Viant, Gupshup, Mediavine, Moloco, 8×8, Nielsen And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Viant to Acquire TVision to Boost AI Ad Platform

Viant Technology Inc. has made an agreement concerning the acquisition of TVision Insights in a transaction estimated at $40 million. This acquisition will help boost the company’s artificial intelligence-based programmatic advertising platform and its connected TV and attention metrics.

Mediavine Launches Curated Audiences in Index Marketplaces Through Expanded Index Exchange Partnership

Mediavine, the full-service advertising management platform powering more than 18,000 independent publishers, announced the launch of its curated audiences in Index Marketplaces through an expanded partnership with Index Exchange.

• In Customer Experience news this week…

Gupshup Launchs Superagent to Scale Autonomous Customer Conversations

Superagent, an innovative AI-based agent system introduced by Gupshup, is a unique solution that allows companies to control their interactions with clients through sales, marketing, and support activities using AI technology.

8×8 Brings Agentic AI Natively to the 8×8 Platform for CX

8×8, Inc., a leading global business communications platform provider, introduces 8×8 AI Studio, a native AI development environment that lets any team build, test, and deploy AI agents directly on the 8×8 Platform for CX using natural language instructions. 8×8 AI Studio is now in early availability for 8×8 customers.

• In Mobile Tech news this week…

Moloco Launches AI-Powered Performance CTV to Bring Mobile-Grade Precision to Connected TV

The company Moloco has launched Moloco Ads for Performance CTV, which is a newly launched AI-based advertising platform for app advertisers to leverage the capabilities of mobile ads into CTV space.

Nextdoor Expands Ads in Canada, Introduces Self-Serve

Nextdoor Holdings, Inc., the essential neighbourhood network, announced the Canadian launch of the self-serve functionality within Nextdoor Ads Manager (NAM), expanding access to its advertising platform so that any Canadian business, from a local tradesperson to a national brand, can independently create, manage, and optimize campaigns that reach real people in neighbourhoods across Canada.

• In Marketing Analytics news this week…

Windfall Launches Market Insights for Real-Time TAM Intelligence

Windfall’s launch of Market Insights brings an artificial intelligence (AI)-native platform that seeks to redefine the traditional total addressable market (TAM) approach by creating a constant intelligence overlay for executive decision-making.

Locality and Nielsen Partner to Modernize Local TV Measurement with Media Data Engine Integration

Locality, which is among the leaders in providing local TV advertising, has made a huge move in bringing their platform closer with the best in the field of audience measurement, Nielsen.

• In Martech Content news this week…

Canva Launches AI 2.0 to Transform Design and Workflows

Canva has released a new update concerning the launch of Canva AI 2.0 that is claimed to be the most significant update in Canva history. By means of Canva AI 2.0, the company would evolve into an AI platform in order to allow people to transition from ideation to action in one place.

Webflow Introduces Closed-Loop AEO Platform to Help Marketers Win AI Search Visibility

Webflow has unveiled Webflow AEO, a new closed-loop Answer Engine Optimization solution designed to help enterprise marketing teams improve how their brands appear across AI-powered search and answer engines.

• In Social Media Technology news this week…

Khoros Launches Iris AI to Transform Brand Messaging Across Every Customer Channel

Khoros, the platform that helps you engage your customers, has launched the Iris AI, which is described as a messaging platform powered by artificial intelligence technology. It is positioned as an intelligent brand messenger that allows businesses to hold quick and personalized conversations on various brand communication channels including social media, messaging apps, community sites, and other customer service channels.

• Article Of The Week…..

The CMO’s Playbook for Building a Martech Business Case That CFOs Will Fund

Most Martech budgets don’t get rejected because they’re expensive. They get rejected because they’re not defensible.

That’s the real problem. Not tools. Not capability. Not even strategy. It’s the inability to translate Martech into something a CFO can trust.

Here’s the disconnect. According to Salesforce, 83% of marketers recognize the shift to personalized, two-way messaging, yet only one in four are satisfied with how they use data to power it. The intent is there. The execution is weak. And more importantly, the financial story is missing.

The Agent-First Marketing Stack: How Martech Will Be Rebuilt Around Autonomous AI by 2028

The SaaS sprawl era is quietly cracking under its own weight. Too many dashboards, too many tabs, too many tools that promised simplicity but delivered complexity. The shift now is not about adding AI into that mess. It is about replacing the mess entirely with autonomous agents that actually do the work.