MarTech360’S Weekly News Roundup With Wishpond, Vinivia, Microsoft, Everymind And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Wishpond Launches SalesCloser AI, a Next Generation AI-Powered Virtual Sales Agent

Wishpond Technologies Ltd., a provider of marketing-focused online business solutions, is pleased to announce the launch of SalesCloser AI (“SalesCloser“), the Company’s next generation AI-powered virtual sales agent. SalesCloser heralds a new era of personalized, round-the-clock sales calls and product demos for businesses without the need for human intervention. The platform can work 24×7 to engage leads, close deals, and deliver insights in ten different languages. SalesCloser can also be adapted for use across a diverse range of industries such as software/SaaS, professional services, financial services, education, travel & hospitality, insurance, and more.

FOX Unveils Evolved AdRise Platform to Power OneFOX Audience Network

FOX Corporation announced the launch of its expanded audience network and ad tech platform, AdRise.

Acquired as part of the Tubi deal in 2020, AdRise is an advanced, integrated technology platform for CTV and linear inventory that has evolved into an enterprise-wide platform for FOX. AdRise will now power OneFOX, FOX’s cross portfolio inventory product which includes FOX Sports, FOX Entertainment, FOX News Media and Tubi.

• In Social Media Technology news this week…

Vinivia Launches App Shaping the Future of the Creator Economy Through an Interactive Live Streaming…

Infuse Follows Up on Stellar 2023 Growth with New Partnership with Fluent, Podcast Launch, and…

Following an extraordinary year of growth for Fluent’s influencer network Infuse, the brand is proudly announcing a strategic partnership with influencer agency THIS Group Inc. This partnership underscores Infuse’s commitment to fostering influencer talent and maximizing their potential in the dynamic landscape of influencer marketing.

As a Fluent brand, Infuse opens up numerous integrated marketing opportunities for influencers through Fluent’s fifteen-year track record as a performance marketing leader. Fluent’s infrastructure uniquely connects world-class brands with diverse creators and influencers quickly and efficiently. Unlike legacy agency models, we offer a brand-safe, compliant environment in our performance marketplace, ensuring a guaranteed return on ad spend.

• In Mobile Tech news this week…

Microsoft is upgrading native campaigns to enhanced CPC

At Microsoft Advertising, we’re always pushing the boundaries to help you achieve more with less. Our latest product updates harness cutting-edge technology to revolutionise the way you work. From Generative AI transforming search and advertising, to the global availability of Performance Max campaigns, we’re empowering you to work smarter, not harder. To continue our mission, we’re making updates to the bidding options available for native ads in the Microsoft Advertising Platform.

Cadent Announces Intent to Acquire Performance Advertising Pioneer AdTheorent

The combination of Cadent and AdTheorent will create one of the largest independent omnichannel audience activation platforms for buyers and sellers of advertising. The newly formed entity will focus on providing expanded performance advertising solutions that cater to both digital and traditional TV markets, powered by advanced machine learning and a unified media and data marketplace.

• In Marketing Analytics news this week…

Everymind Secures #1 Salesforce Partner Status

Salesforce specialist company Everymind, part of AI/R, the AI/Revolution Group, won one of the main recognitions in the 2024 regional Salesforce Partners Appreciation Event as the leading partner in new business revenue and transactions for Salesforce.

The recognition highlights Everymind’s performance with high specialization and over 200 completed projects verified by Salesforce, and a score of 4.87 out of 5.0 in audited customer satisfaction for two years in a row.

CallTower Revolutionizes Communication with CT Text in Webex Calling

CallTower’s Cisco Webex solution with CT Text delivers both MMS and SMS capabilities translated in over 60 languages ensuring ease of contact and conversation searching within the Webex client and simplifying communications. Utilizing the same number used for voice calls, CT Text maximizes reach and impact of SMS and MMS users within Webex by Cisco by enabling individuals to text directly from their voice number or a group shared phone number. CT Text further enhances global communication strategies with features like group texting and text translation for over 60 languages.

• In Martech Content news this week…

Synamedia launches MEG.mini to transform the delivery of video at scale, speed and low cost

Leading video software provider, Synamedia, announced that it will debut its Media Edge Gateway mini (MEG.mini) at The NAB Show 2024. This latest addition to its SaaS-based B2B video distribution portfolio extends Quortex PowerVu and Quortex Link with a cost-effective solution to deliver small numbers of channels by using optimized, flexible software-based processing on low-cost platforms.

Unlike traditional receivers that require large investments, Synamedia’s MEG.mini cuts CapEx and is available with a full OpEx usage model. This unique approach gives content owners the agility and scalability to meet their changing business needs while cutting costs by up to 80%.

3Play Media Revolutionizes Localization with Human-In-The-Loop AI Dubbing Services

3Play Media, the leading media accessibility provider in North America, is pioneering an innovative human-in-the-loop AI Dubbing solution. At launch, the new AI Dubbing product combines human-edited transcripts and translations with best-in-class AI voice matching to produce a premium, cost-effective, and highly accurate audio track at scale.

“Outside of top-tier media, the economics and timelines of content localization don’t work for most companies,” Josh Miller, Co-CEO and Co-Founder of 3Play Media, said. “And frankly, the quality of fully automated dubbing is a brand risk for organizations trying to enter international markets. Global companies, emerging media, and publishers are looking to balance cost without sacrificing accuracy and quality.”

Article of the Week

What is Customer Lifetime Value and How to Calculate it Easily?

In today’s fiercely competitive business landscape, companies are constantly grappling with the challenge of attracting and retaining customers. A pain point that many businesses face is the struggle to maximize the value they derive from each customer. Traditional marketing strategies often focus on short-term gains and immediate transactions, failing to recognize the immense potential of nurturing long-term relationships.

This is where the concept of customer lifetime value  (CLV) comes into play. By harnessing the power of CLV, businesses can shift their perspective from transactional to relational, unlocking a treasure trove of opportunities. In this introduction, we will explore the pain point of customer value maximization and delve into how CLV serves as a solution that empowers businesses to thrive in the long run.