MarTech360’S Weekly News Roundup With ZoomInfo, Magnite, Sprout Social, Integral Ad Science, Roku And More!
Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 11 News from this Week
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In Marketing Automation news this week…
Western Union Media Network Partners with Magnite to Power Advertising Expansion Across Streaming and Owned Media
Magnite, the world’s largest independent sell-side advertising platform, announced a strategic agreement with Western Union to accelerate the growth of the financial services leader’s new Media Network. As part of this collaboration, Magnite will support both sides of Western Union’s advertising ambitions—empowering it to buy media as an advertiser and monetize its owned and operated digital properties.
ZoomInfo Enhances Copilot with AI-Powered Features to Support Sales Teams Throughout the Funnel
ZoomInfo, the leading Go-To-Market Intelligence Platform, has announced significant updates to ZoomInfo Copilot, extending its powerful AI capabilities far beyond initial prospecting. With this latest evolution, sales teams now benefit from enhanced account intelligence and automation at every stage of the funnel—from the first outreach to renewals and upsell opportunities.
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In Social Media Technology news this week…
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In Customer Experience news this week…
NICE Named a Leader in CCaaS by The Forrester Wave
NICE announced that NICE has been recognized as a Leader in Contact Center as a Service by Forrester Research. The Forrester Wave™: Contact-Center-As-A-Service (CCaaS) Platforms, Q2 2025 report identifies NICE among the most significant cloud contact center platforms in the market.
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In Mobile Tech news this week…
LG Ad Solutions Partners with Zenapse to Revolutionize CTV Advertising with AI-Powered Emotional Intelligence
LG Ad Solutions has entered into a multi-year licensing partnership with Zenapse, a trailblazer in AI-powered marketing platforms driven by emotional intelligence. This collaboration, announced, will bring Zenapse’s innovative Large Emotion Model (LEM) to LG Ad Solutions’ advanced Connected TV (CTV) platform, advancing the future of emotionally intelligent advertising.
oOh!media and Nine Partner to Deliver 9News Content Across National Digital Billboard Network
In a major step forward for contextual content in Out of Home (OOH) advertising, oOh!media has announced a new multi-year partnership with Nine, enabling exclusive, real-time delivery of 9News content across oOh!’s large format digital billboard network. Under this long-term agreement, Nine will supply over 50 news updates daily, seven days a week, with tailored content specific to regional and metropolitan areas
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In Marketing Analytics news this week…
Roku Partners with Adobe to Enhance Personalized Advertising through Real-Time Data Collaboration
Roku has announced a strategic partnership with Adobe to help brands enhance their advertising strategies by leveraging Roku’s proprietary data and insights. This collaboration will introduce a new level of personalized and high-performance advertising, empowering advertisers to more effectively engage with their audiences.
JWP Connatix Now Available in AWS Marketplace
JWP Connatix, the leading video technology and monetization platform, announced its comprehensive video hosting and streaming solutions are now available in AWS Marketplace. This offering empowers businesses to seamlessly scale their video delivery and monetization strategies, leveraging Amazon Web Service’s secure and robust infrastructure to optimize viewer experiences globally with speed, security, and reliability.
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In Martech Content news this week…
TransPerfect Acquires MPC and The Mill Studios
TransPerfect, the world’s largest provider of language and AI solutions for global business, announced it has acquired two France-based Technicolor Group studios: MPC and The Mill. MPC Paris is a post-production and visual effects studio for the film and episodic industry whose recent work includes Oscar-winning films Anatomy of a Fall and Emilia Pérez.
Contentful Appoints Karl Rumelhart as Chief Product Officer
Contentful, a leading content platform trusted by more than 4,200 customers, announced the appointment of Karl Rumelhart as Chief Product Officer (CPO). Rumelhart joins as Contentful unveils its next growth phase for modern digital experiences, including new AI and personalization capabilities and partnerships with best-in-class third-party solutions.
Article Of The Week…..
Inbound Marketing vs Outbound Marketing: Which Works Best in Martech?
Marketing technology, or martech, is changing how businesses connect with their audiences. As digital transformation speeds up, marketing leaders reach a key choice. They must decide between two main methods: inbound marketing and outbound marketing. Each approach has its own philosophy, execution style, and impact on customer relationships. As the martech stack grows and customer needs change, the debate on the best methods heats up.
How AI Chatbots Automate Customer Journey Touchpoints
Companies must meet skyrocketing customer expectations in today’s fast-paced, digital-first world. Customers demand instant responses, tailored experiences, and seamless interactions. AI chatbots are the solution, revolutionizing every stage of the customer journey. They do more than just answer basic questions. They raise awareness, help with acquisition, improve onboarding, enhance support, and increase retention.
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