Adte partners with Haystack News as US election CTV ads heat up
CTV continues its ascent as the fastest-growing media channel in US political advertising and is projected to reach more than $2.5 billion (23% of total spend) this year (AdImpact).
CTV unified advertising platform (UAP) Adte has formed an additional upfront partnership with Haystack News, adding another premium channel to its extensive TV news inventory package as advertisers are now placing more political ads on CTV networks this US election season.
Adte’s brand and agency clients can now access advertising inventory on the FAST platform with local, national, and international news. Haystack News compiles clips from over 400 news providers and builds personalized "My Headlines" playlists based on one’s location, favorite topics, and preferred media sources.
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The news comes on the heels of Adte’s prior additional partnerships that were announced earlier this year with C15 Studio’s premium FAST sports channels, Paramount+, and Major League Baseball’s MLB TV streaming service. Adte is using its UAP to grow its live inventory and scale its advertising demand and performance capabilities.
Through C15 Studio, Adte gained access to premium FAST sports channels F1 Channel, Yahoo! Sports Network, MotoGP Channel, DP World Tour, Triton Poker, and One Championship TV. Adte also became an approved ad serving vendor across Paramount’s entire streaming platform including Pluto TV, Paramount+ originals, first-run shows, current-season programming, and live sports broadcasts.
The company also renewed its partnership with MLB for the second year in a row. Adte purchased 15-second and 30-second midroll advertising inventory on MLB TV for Adte to make available to its wide base of advertisers. The terms of all of these Adte partnerships are not being disclosed.
The 2026 election cycle will reach a record $11.6 billion in spending, according to advertising intelligence company AdImpact. CTV continues its ascent as the fastest-growing media channel in political advertising and is projected to reach more than $2.5 billion (23%) this year.
“With the US political season approaching, audience demand for trusted news content continues to grow,” Adte CEO Yanir Yudovich said. “Our relationship with Haystack News further expands ADTE’s premium CTV reach, enabling us to deliver highly engaged, highly relevant audiences for our advertisers."
In general, advertisers are seeing proven results from CTV. In April 2026, Dentsu released The Brand Reset, a major new study looking into how the advertising industry currently uses and values video. Among other findings, the report stated:
“CTV nearly matches Linear TV’s effectiveness, which marks an important structural change in the media landscape modern CTV environments now deliver nearly equivalent long-term brand effects, and this greatly reflects how audience behavior has evolved.”
About Adte
Adte is a unified advertising platform (UAP) for brands, agencies, publishers, and streaming video providers that is 100% built for the connected TV (CTV) era. Founded in 2020, the company is headquartered in Miami, Florida.
