Earnings reports and industry research show mobile apps are the digital center of customer experience, generating more than three times greater revenue from app customers than non-app customers. Despite this value creation opportunity, many brands haven’t improved app retention rates in years. App teams remain too reliant on precious development resources to make improvements that would change this dynamic. It’s a big problem:
“Olio is an app that lets people pass on food and household items to others nearby. With over 7 million users and 120k tonnes of CO2 saved so far, it helps avoid waste by encouraging people to share or borrow instead of throwing things away or buying brand new”
- Every week nearly three-quarters of marketers and mobile product owners think about enhancements to better onboard, activate and understand app users, but 48 out of 50 rely on developers to make improvements happen.
- Nearly 40% of enterprise developers say requests from marketing and product teams take “a month” or “multiple months,” and only 12% of enterprise marketers say all their requests are implemented.
- Despite all marketers and mobile product owners agreeing that feature tutorials and opt-in flows significantly impact app user behaviors, nearly 50% of enterprises only improve these critical first experiences quarterly or less often.
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To solve this bottleneck and help unleash more value, mobile app experience company
Airship today announced major innovations to its App Experience Platform including a new foundational no-code native app editing engine simply called App Experience Editor. Together with Airship’s enhancements in email marketing, cross-channel journey orchestration and intelligent content creation, app teams can quickly design, deploy and iterate native app experiences and campaigns without ongoing developer support or app updates. They can also unify the customer journey inside and outside of the app to seamlessly enhance customer experiences, freeing developers to focus on the next market-differentiating app features.
After a year of brand marketers’ success with Airship’s first no-code native app experiences, the App Experience Editor opens up ever-expanding, flexible creation capabilities with A/B testing and experimentation, full design control, precise previews and dark mode support. Marketers and mobile product owners can now skip making enhancement requests to development, waiting for app updates, or settling for disjointed HTML web views, and instead create and optimize high-value app experiences themselves with full native performance, accessibility and measurement.
Airship is also introducing a new experience called Stories that automatically progresses users through rich, multi-screen walkthroughs, bringing a familiar social media experience to any in-app experience, message or interstitial. Plus, brands can now combine Surveys with Scenes to collect first- and zero-party data while onboarding and activating app customers.
“Airship’s no-code editor made it possible for our entire team to create and optimize several multi-screen app onboarding experiences in minutes not months, without developer resources or app updates, which is absolutely critical for apps like SXSW GO that serve a very defined time period,” said
Michael Brown, Vice President of Innovation, SXSW. “Previously, app experiences were locked and loaded months in advance and in-flight changes had to be critical to even be considered. Now, with Airship’s innovation, numerous pre-built layouts, and full design control, it’s very intuitive and flexible to optimize a wide range of engaging use cases. Native support means we can forget about HTML and trust that performance, measurement and accessibility are baked in.”
SOURCE: Businesswire
