Eyeota and Zeotap Data Partner to Integrate New Audience Solutions for Advertisers into Amazon DSP
Eyeota, a Dun & Bradstreet company, and Zeotap Data / ROQAD, a leading provider of privacy-first identity and data solutions, announced that they are partnering to make Eyeota’s global audience ecosystem available within Amazon DSP, giving advertisers streamlined access to high-quality B2C and B2B audience data. This integration enables advertisers to activate Eyeota’s global data marketplace, including Dun & Bradstreet’s leading B2B data and audiences from Eyeota’s extensive network of trusted partners, across Amazon’s premium inventory.
Through this new integration, advertisers can now reach highly qualified audiences in a privacy-compliant way across channels including Prime Video, Freevee, Twitch, and more, using rich intent, interest, and behavioral signals to support more precise targeting.
Zeotap Data identity graph and data onboarding capabilities give advertisers a more streamlined way to activate Eyeota’s consumer and business audiences in Amazon DSP, helping brands reach relevant audiences across premium streaming and digital inventory without managing separate activation paths.
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“This partnership makes it easier than ever for advertisers to access and activate Eyeota’s global audience data within Amazon DSP,” said Marc Fanelli, SVP, Global Digital Audiences & Operations at Dun & Bradstreet. “From consumer segments to Dun & Bradstreet’s B2B data, brands can now reach high-value audiences with greater precision across premium streaming and digital environments.”
"We're excited to partner with Eyeota to make high-quality audience activation within Amazon DSP simpler and more scalable. By combining Eyeota's audience marketplace with Zeotap Data's privacy-first identity capabilities, we're helping advertisers activate more relevant audiences across premium digital environments." said Alex Moufle, VP Data Sales at Zeotap Data / ROQAD
For advertisers, this new integration:
Opens premium streaming to B2B audience strategies, helping brands reach decision-makers beyond the confines of traditional professional media.
Connects consumer and business audience strategies, giving brands greater flexibility to address the increasingly fluid path between personal interests, professional roles, and purchasing decisions.
Reduces operational complexity and accelerates campaign activation by providing a streamlined route to multiple audience types within Amazon DSP
Supports consistent multinational audience strategies, with activation available across the U.S., Europe, and India
About Eyeota:
Eyeota, a Dun & Bradstreet company, is the global leader in audience data solutions, helping brands, agencies, and platforms activate data-driven strategies across digital channels.
About Zeotap Data:
Zeotap Data, together with ROQAD, provides privacy-first identity, data onboarding and audience activation solutions that help advertisers and partners unify, enrich and activate customer and audience data across digital channels.
