GoTo Launches GoTo Connect CX: A Comprehensive, AI-Enhanced Customer Experience Platform for Businesses

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GoTo has introduced GoTo Connect CX, a powerful and cost-effective solution designed to revolutionize customer communication for small to mid-sized businesses, as well as larger enterprises with multiple locations. This new offering integrates award-winning phone systems with the latest AI tools, providing a seamless customer experience (CX) platform at an affordable price.
With GoTo Connect CX, businesses of all sizes can access a wide range of tools that streamline customer communication across multiple channels, all within a single platform. The solution is tailored to help companies deliver top-tier customer experiences while reducing the complexity and cost of fragmented systems.
In today’s business landscape, offering an exceptional customer experience is essential for growth and loyalty, but many companies face challenges due to outdated and expensive communication systems. Recognizing this, GoTo created Connect CX to fill the gap. Olga Lagunova, Chief Product and Technology Officer at GoTo, explains, "Businesses often struggle with fragmented and expensive tools, unsure of where to start when improving customer experiences. With GoTo Connect CX, we’ve combined the best of our communication tools, enhanced with AI, to offer unmatched value to growing businesses."
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Key features of GoTo Connect CX include:
- Multichannel communication: Engage with customers on their preferred platforms, from WhatsApp to SMS, web chat, Facebook, and Instagram. AI-driven tools, like the AI Messaging Assistant, allow for personalized SMS campaigns.
- AI-powered capabilities: GoPilot, a virtual assistant, simplifies admin tasks and helps users quickly find answers. The platform also provides AI-driven insights through Call Summaries and Call Transcriptions, offering businesses valuable data to improve customer interactions.
- Shared inbox: A centralized inbox consolidates all two-way customer communications, making management easy for teams.
- Business phone system: GoTo Connect CX includes an award-winning, cloud-based phone system with features like 99.999% uptime and a user-friendly admin interface.
- Advanced integrations: The platform connects seamlessly with tools like Microsoft Dynamics, Salesforce, Zoho, HubSpot, ServiceNow, and Zendesk to streamline workflows and enhance productivity.
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