Koddi and Universal Ads Partner to Bring the Best of CTV Advertising to Retail Media

Koddi, the leading commerce media platform for enterprises, announced a strategic partnership with Universal Ads, which enables brands of any size to create, buy, and measure ads across premium video, that brings TV advertising to Koddi’s platform for the first time. The partnership enables advertisers to plan, activate, and measure TV and commerce media campaigns from a single platform. At the same time, they can reach high-intent retailer audiences in premium environments with measurable impact tied directly to performance outcomes like closed loop attribution and incrementality. The partnership also makes Koddi the first commerce ad tech platform to natively integrate with the Universal Ads API, unlocking direct access for its clients to premium, brand-safe TV inventory across leading publishers. This helps alleviate long-standing friction between TV and digital channels, creating a straightforward way to run campaigns across channels and efficiently reach highly qualified, first-party audiences. “We’re redefining what performance looks like on TV,” said Eric Brackmann, VP of Commerce Media at Koddi. “By integrating with Universal Ads, we’re enabling brands to use TV not just as a branding tool, but as an accessible, performance driven growth channel and activate in premium TV environments, with the precision, measurement, and outcomes they expect from commerce media.”

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Together, Koddi and Universal Ads bring a new level of performance and accessibility to CTV by enabling:

• Simplified access to premium TV inventory at scale
• Advanced audience targeting, reaching high-intent consumers closer to the point of purchase
• Real-time measurement and attribution, including reach, delivery, and conversion signals
• Streamlined campaign execution, with self-service tools and AI-driven automation
• Faster, more cost-effective creative production, powered by integrated AI capabilities

“Historically, TV advertising has been dominated by the largest brands with the biggest budgets. TV should be a growth channel, not a luxury,” said Adam Royle, Head of Strategic Partnerships, Universal Ads. “As the industry evolved, accessibility often came with added layers that drove up costs and diluted performance. Our partnership with Koddi removes that friction for retailers and brands, helping them reach customers and grow their businesses across premium TV with affordability and flexibility that many previously assumed wasn’t within budget.” SOURCE: GlobeNewswire