Matter Expands Focus on Strategic Video Content to Help Brands Drive Engagement and Growth

Matter, an award-winning PR, marketing and creative agency, announced an expanded focus on strategic video production services designed to help brands create more engaging digital experiences, strengthen brand awareness and drive measurable business results.

As audiences spend more time engaging with video across social media, websites, campaigns and events, brands are being challenged to create content that earns attention quickly and delivers value just as fast. Video now plays a critical role in how companies build awareness, improve engagement and generate leads across digital channels. Matter’s expanded video services help brands create strategic, platform-ready content that supports broader marketing and communications goals.

“Video has become a primary way brands build trust and connect with audiences,” said Jeff Tahnk, General Manager of Strategy & Marketing at Matter. “Keeping pace with the demand for authentic, timely and useful content across every platform takes strategy, creative direction and the ability to move quickly. We’ve had tremendous success helping our clients develop video and social-first content that cuts through crowded feeds, builds stronger audience connections and supports larger awareness and growth goals.”

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Matter works with clients in a variety of industries including high-technology, healthcare, consumer technology and consumer markets from concept development through filming, editing and final delivery to support projects and campaigns, which include:

• Social-first video campaigns
• Short-form social content and creator-style videos
• Brand storytelling and corporate messaging
• Product launches and demonstrations
• Customer stories and testimonial videos
• Executive interviews and thought leadership content
• Event content and coverage
• Webinar and virtual event production
• Recruitment and culture videos

The agency’s integrated approach combines creative strategy, messaging, production and distribution planning to ensure video content not only looks compelling but also performs across channels. Creating strong video and social content consistently takes time, planning, and the ability to move quickly without sacrificing quality. Matter works as an extension of internal marketing teams, helping brands create content that fits how audiences interact across platforms while supporting larger awareness, engagement and lead generation goals.

SOURCE: BusinessWire