Optimove Partners with MMDSmart to Introduce Viber as a Marketing Channel

On January 6, 2025, MMDSmart, a leader in business messaging, CPaaS, and call center solutions, announced a partnership with Optimove, the first Customer-Led Marketing Platform, to integrate Viber as a new marketing channel. This collaboration enables Optimove clients to leverage Viber for more personalized, engaging, and impactful customer interactions, enhancing CRM marketing efforts and driving business growth. The new channel joins existing marketing channels like mobile, text, push, email, WhatsApp, and more. Viber, with nearly 1.17 billion users globally and over 820 million active monthly users, connects people across 192 countries in 40 languages. Its robust features and high engagement rates make it an ideal platform for real-time, personalized communications. By integrating Viber into Optimove’s marketing suite, brands can connect with their audiences through personalized, multichannel campaigns. This partnership reflects Optimove’s commitment to expanding marketing channels and MMDSmart’s leadership in innovative communication solutions.

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Key capabilities Optimove clients gain from Viber integration include:

• Personalized recommendations and content delivery, enhancing customer engagement across all channels and allowing seamless integration of Viber interactions into cross-channel journeys. Viber can be used for AI-orchestrated campaigns and journeys through Optimove.
• Dynamic orchestration, where Viber's rich media capabilities can be combined with digital and offline channels, increasing audience relevance and engagement.
• Expanded personalization, offering unparalleled access to new global markets, including emerging regions like Brazil and Southeast Asia.
• Improved efficiency, with MMDSmart’s reliable messaging infrastructure ensuring seamless and cost-effective communication for brands of all sizes.

Adi Dagan, Optimove Senior Director of Partnerships, stated that adding Viber aligns with their mission to empower brands with innovative tools to enhance their marketing impact. Viber’s global reach opens new opportunities for clients to deliver hyper-personalized, data-driven campaigns. Partnering with MMDSmart enables marketers to build lasting relationships and achieve measurable results. Arie Frenlakh, CEO of MMDSmart, expressed honor in partnering with Optimove to integrate Viber’s messaging and engagement capabilities into their CRM platform. He emphasized that the importance of personal touch in marketing in 2025 is crucial, and the combination of Optimove's data-driven campaigns, MMDSmart's MessageWhiz platform, and Viber's global reach creates unmatched opportunities for customer engagement.