Parks Associates: 31% of US Internet Households Watch Ad-Based (AVOD) OTT services

WarnerMedia, Samsung Electronics, fuboTV, Yahoo Sports, Amagi, Amdocs, MediaKind, and more address hybrid business models and new ways to capture the consumer Parks Associates will host "Video Distribution Strategies" virtually on Thursday, March 31, starting at 11:00 AM CT US, as part of the fifth annual Future of Video: OTT, Pay TV, and Digital Media conference series. The research firm's latest data shows 31% of internet households watch ad-based (AVOD) OTT services and over 40% have watched a live event online in the past three months. Future of Video, sponsored by Adeia, Symphony MediaAI, Comcast Technology Solutions, and Metrological, brings together industry leaders for visionary presentations, interactive panel discussions, and analyst insights. The event features in-depth consumer and industry research on the role of connected TV devices, hybrid business models, and new strategies to retain and grow subscribers. "The future of entertainment involves customers streaming content in new ways, satisfying content needs anytime and anywhere, through subscription and free models," said Jeremy Simon, VP, Head of Global Streaming Partnerships, Amdocs. "These new business models mean meeting the customer needs is more complex than you might think. We look forward to sharing more." Read More: A Complete Guide to Understand and Implement Content Marketing "Video Distribution Strategies" features an executive spotlight session with Melissa de la Rama, Vice President, Distribution, WarnerMedia, and two interactive panels, "Shifting Content Agreements: Engaging the Consumer" and "The Role of Sports in Video Choices," with the following panelists:

• Susan Agliata, Director, Business Development, OTT Ecosystem, Samsung Electronics
• Lior Friedman, SVP, Business Development, Amagi Corporation
• Tom Goedde, Chief Marketing Officer, SimWin Sports
• Ben Grad, SVP, Head of Content Strategy & Acquisition, fuboTV
• William Marks, SVP, Business Development & Digital, Ovation Television
• Nick Meacham, CEO, SportsPro Media
• Geoff Reiss, Head, Fantasy & Gaming, Yahoo Sports
• Marty Roberts, VP, Media Analytics, Brightcove
• Sourik Samaddar, Manager, Consumer Solutions, Akamai Technologies
• Jeremy Simon, VP, Head of Global Streaming Partnerships, Amdocs
• Chris Wilson, Director, Market Development, Sports, MediaKind

"WarnerMedia leans into our partner relationships to attract new audiences to HBO Max and works with these platforms to keep customers engaged," said Melissa de la Rama, Vice President, Distribution, WarnerMedia. "I look forward to discussing how we find success working with our distribution partners as the executive spotlight session speaker at Future of Video hosted by Parks Associates." Future of Video will host an in-person conference in December 2022, with virtual sessions throughout the year:

• March 31: Video Distribution Strategies
• May 5: OTT Churn: Marketing and Retention Strategies
• July 21: Personalization and the New Video Viewer
• September 22: Distribution Strategies

Parks Associates recently released the whitepaper OTT Streaming Trends to Watch in 2022, which features insights from the firm's entertainment research team on anticipated trends and market shifts in 2022. Also Read: How Is Influencer Marketing Responsible For Changing Consumer Behavior In 2022?