Pixalate Releases December 2022 Connected TV (CTV) App Spoofing Report for Roku, Amazon Fire TV App Stores: Xumo, FuboTV, Fox News appear to be top targets

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, released the December 2022 edition of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of "ad fraud," across the Connected TV (CTV) open programmatic advertising marketplace. This report covers CTV App Spoofing numbers for December 2022. For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural App Spoofing Report (July 2022) and view the FAQs there. Also Read: Medallia and Eagle Hill Consulting Partner to Provide Customers With Leading Edge Employee… Key Findings:

• Local Now dropped off of the Amazon Fire TV top 10 list for the first time since the beginning of Pixalate's CTV report series.
• FuboTV and Xumo, two large vMVPD apps, were the top two Roku apps impacted by spoofing in December 2022.
• FOX NOW spikes on the Roku list, with a spoofing rate of over 50% in December.

Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising. We work 24/7 to guard your reputation and grow your media value. Pixalate offers the only system of coordinated solutions across display, app, video, and CTV for better detection and elimination of ad fraud. Pixalate is an MRC-accredited service for the detection and filtration of sophisticated invalid traffic (SIVT) across desktop and mobile web, mobile in-app, and CTV advertising. SOURCE: PR Newswire