Omnicom PR Group Sweeps Global AMEC Awards Recognizing Exceptional Achievement in Communications Excellence and Measurement

Omnicom PR Group (OPRG), a division of Omnicom Group announced that it and its agencies captured a record-setting total of 19 honors, including the Grand Prix Platinum Award and 7 Gold and 6 Silver medals, at the global AMEC 2022 Awards, which recognizes exceptional achievements in communications effectiveness and measurement.

“In 2021, OPRG shifted to a new behavior-based data-driven approach,” said Chris Foster, CEO of OPRG. “This year’s AMEC wins are a testament to the power of our strategy in action and the trust our clients place in us to innovate with them to solve some of the biggest challenges they face.”

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The AMEC Awards are a global awards program for communications measurement. Now in its 20th year, the Awards aims to recognize and celebrate exceptional work and showcases the importance of research, measurement, insights and analytics. This year AMEC received a record number of entries from clients, research consultancies and communications agencies around the world.

OPRG and its agencies, FleishmanHillard, Ketchum and Methods+Mastery, earned the following awards:

• Step Change Award for The Best Improvement Of A Measurement Journey
  • GOLD: Ketchum and Michelin – “Building a Measurement Engine”
  • GOLD: Methods+Mastery & Credit Karma – “Credit Karma: From Checking a Box to Proving Impact”
  • GOLD: Omnicom PR Group – “Optimizing for the next generation of Philips measurement”

• Best Use of New Technology In Communications Measurement
  • GOLD: Ketchum and The Wendy’s Company - “Hot & Crispy: Quantifying the Power of PR”
  • SILVER: Ketchum and Global Pharmaceutical Company Client – “Driving Change and Adoption”
• Most Impactful Client Recommendations Arising From A Measurement Study
  • GOLD: Methods+Mastery & Capital One Finance – “Driving Awareness of Capital One as a leading technology employer”
  • SILVER: Commetric & FleishmanHillard TRUE Global Intelligence for Novartis – “Partnering for holistic research to deliver impactful client recommendations”
    
    
• Best Use Of Social Media Measurement
  • GOLD: Methods+Mastery & IBM – “Radically rethinking measurement for IBM social”
  • SILVER: Ketchum and CloroxPro - “Evaluating & Curating B2B Social Media Strategy”
    
    
• Most Effective Planning, Research & Evaluation – The Americas – Gold: Methods+Mastery & Client – “A brand under pressure: balancing the debate around a confidential client’s reputation”
  
  
• Most Effective Media Intelligence, Research & Insights Company – Grand Prix Platinum Award: Methods+Mastery and Capital One Finance – “Driving Awareness Of Capital One As A Leading Technology Employer”
  
  
• Plain Language Award for Simplicity In Campaign Effectiveness Measurement And Reporting – SILVER: Omnicom PR Group and Philips - “Optimizing for the Next Generation of Philips Measurement”
  
  
• Best Use of Integrated Communication Measurement/Research
  • SILVER: Ketchum and American Egg Board – “Making Egg Nutrition Science Digestible”
  • SILVER: Commetric & FleishmanHillard TRUE Global Intelligence for Novartis – “Partnering for holistic research to deliver impactful client recommendations”
    
    
• Innovation Award for New Measurement Methodologies – BRONZE: Ketchum and State Farm – “Jake from State Farm TikTok Debut”
• Best First Steps on A Measurement Journey – BRONZE: Ketchum and Michelin – “Building a Measurement Engine”
• Best Use of A Measurement Framework – BRONZE: Ketchum and Michelin – “Building a Measurement Engine”
• Young Professional of The Year
  • Alex McPherson, Methods+Mastery, Vice President, Director of Business Intelligence
  • Kelley Heaslip, Ketchum, Managing Consultant – Analytics

As the global leaders in communications, OPRG has created the first analytics platform that validates the impact of communications on business outcomes, consumer behaviors and reputation. OmniearnedID^™ is the analytical DNA of OPRG professionals as we transform the industry, noted Foster.

SOURCE: PR Newswire