AdOmni Unveils Smart Video Everywhere to Address Video Fragmentation

AdOmni, a global leader in digital-first advertising solutions, has launched its groundbreaking program, Smart Video Everywhere, to enhance video advertising capabilities. This new offering addresses the challenges of fragmented media consumption and scattered consumer attention by enabling brands to seamlessly connect with audiences across multiple touchpoints. From premium in-home streaming platforms like Netflix, Amazon Prime Video, and YouTube to contextually relevant digital out-of-home (DOOH) and online video environments, the AdOmni Ads Platform ensures comprehensive audience reach.

With the introduction of Smart Video Everywhere, the AdOmni Ads Platform now offers advertisers the tools to overcome fragmented video inventory and disjointed campaign management. Brands utilizing this innovative solution can achieve measurable results, including:

• 20% higher ROI and 20% reduction in media waste through streamlined cross-channel video campaigns.
• 50% increase in unique, unduplicated reach, ensuring incremental audience engagement.
• 35% higher ad recall, maximizing the impact of advertising spend.

“Our mission has always been to simplify how brands connect with their audiences using cutting-edge technology and world-class service,” said Jonathan Gudai, CEO of AdOmni. “By rolling out the Smart Video Everywhere program, we’re solving the complex challenge of reaching consumers across their entire video journey — whether they’re streaming at home, commuting, shopping, or consuming content on-the-go. Our platform now enables brands to create cohesive stories that resonate at every touchpoint.”

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Key Differentiators of Smart Video Everywhere:

1. Unified Cross-Channel Buying: Streamlined integration of CTV, Online Video, YouTube, and DOOH to improve media efficiency and campaign performance.
2. Premium Inventory Access: Exclusive video platform access to premium content providers, including Netflix, Amazon Prime Video, and YouTube.
3. Holistic Reporting and Attribution: Advanced tools for cross-channel attribution and transparent campaign performance measurement.
4. AI-Powered Efficiency: Smarter audience targeting, creative optimization, and real-time campaign insights to drive results.

Gudai further emphasized, “The launch of Smart Video Everywhere signals AdOmni’s evolution from a DOOH-centric platform to a true holistic video solution that democratizes access to high-quality video inventory and measurement solutions. This new program empowers clients, especially growth brands and independent agencies, to generate more impactful cross-channel campaign results.” AdOmni’s Smart Video Everywhere represents a significant leap forward in video advertising, ensuring brands can effectively navigate the complexities of today’s media landscape and deliver engaging, high-impact campaigns across all screens and environments.