Intermedia Cloud Communications Drives Service Provider Success with Expanded Partner Program
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Intermedia Cloud Communications, a leading provider of cloud communications, collaboration, and productivity solutions to over 135,000 businesses and 7,500 channel partners, today announced a strategic expansion of its partner program tailored to meet the distinct challenges faced by Service Providers (SPs). With a proven track record of success in building cloud communications and collaboration businesses for partners, including many SPs, Intermedia is intensifying its focus on the SP community to help them deliver competitive and profitable unified communications, collaboration and customer experience solutions under their own brand.
Recognizing and Addressing Service Provider Pain Points
With an estimated 400M+ aging, inflexible, and costly legacy business phone system seats that have yet to migrate to a more mobile, secure, and reliable cloud-based way to work, the opportunity for SPs is significant. However, there are a number of current and future obstacles that SPs, in particular, must address in order to cost-effectively deliver and support modern unified communications solutions:
- Decline of the Softswitch Era: Traditional central office softswitch platforms face deprecation, pushing SPs to seek modern solutions.
- Inefficient Investments: Investments in voice infrastructure and supporting processes lack alignment with profitable growth.
- Challenges to Building Proprietary Solutions: Building their own solution is impractical, taking too long and costing too much.
- Brand Marginalization: SPs prefer to leverage their own brand, rather than simply reselling another vendor's brand and diluting the SP's brand equity.
- Customer Disintermediation: SPs are losing customers to over-the-top UCaaS providers due to limitations in the SPs' current platforms.
- Critical Customer Ownership: Retaining customer ownership while maintaining brand is crucial for SPs.
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