LoopMe Launches Chartboost Direct to Unlock Brand Demand and Drive Mobile App Publisher Growth

LoopMe, which is a world-class provider of brand performance solutions, has launched its Chartboost Direct – an offering aimed at boosting the revenue generation capabilities of mobile app publishers through enabling them to have direct access to brand advertising demand in the realm of in-apps. The reason why advertisers are seeking alternative advertising opportunities beyond websites is because consumer habits are moving towards more engagement with mobile applications, especially games and AI-powered apps. In this context, LoopMe plays the role of the middleman between web-based supply-side platforms and mobile application publishers, providing them with the means of accessing in-app advertising opportunities through Chartboost Direct brand SDK. This has been corroborated by recent findings provided by LoopMe, according to which the percentage of consumers using the internet to browse websites has declined while the use of mobile apps has increased. In terms of history, the in-app ads market hasn’t always been entirely optimized for meeting the needs of brand advertisers especially when considering data, measurement, and action signals. However, this is where Chartboost Direct comes in through utilizing the patent AI optimization technology provided by LoopMe to measure brand performance and improve publisher monetization.

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This way, publishers can easily incorporate brand demand without having to alter their ad technology stack. Key Features of Chartboost Direct

• Direct Pay: Allows publishers to contract and receive payments directly from participating brand SSP partners through existing Chartboost SDK integrations
• Direct Deals: Enables the creation of premium ad placements using PMP deal IDs, connecting publishers directly with brand-focused DSPs via their ad servers
• Marketplace Deals: Allows publishers to package inventory within mediation auctions using deal IDs, dynamically enhancing signal quality for direct transactions with brand demand partners

Together, these capabilities provide publishers with a more efficient and transparent way to monetize their inventory while maintaining control over supply paths and user experience. “Traditionally, premium mobile supply has been blocked by reseller constraints or lack of interoperable buying signals,” comments Mike Laband, Group SVP, US Revenue at Magnite. “Chartboost Direct now brings SSPs and brands an alternative path directly into quality in-app publisher environments. AI-enriched bid-streams will provide publishers with built-in, accurate brand signals, measurement, and data, enhancing the user experience.” The introduction of Chartboost Direct also reflects broader changes in digital advertising, where supply path optimization (SPO) and demand for transparent, high-quality inventory are reshaping how media is bought and sold. Stephen Upstone, CEO and Founder, commented: “LoopMe research has shown that since adopting GenAI tools, nearly three-in-ten users say they now use AI more than traditional search, versus just 15% who report increased search engine usage. As web traffic declines, brands need new inventory sources to replace web, but these often require direct supply, and we see reseller traffic being penalized through SPO. At the same time, publishers want brand demand programmatically, but have limitations through their current tech stacks. “With higher CPMs, cleaner supply paths, better UX, and sustainable brand demand for mobile app publishers, Chartboost Direct is a must-have toolkit, delivering the results that matter the most for publishers and providing SSPs with quality in-app environments.” With Chartboost Direct, LoopMe is addressing a critical gap in the advertising ecosystem—enabling brands to access premium in-app inventory more directly while giving publishers the tools to maximize yield and maintain control over their monetization strategies. As mobile app usage continues to rise and web traffic patterns evolve, solutions like Chartboost Direct are poised to play a central role in