Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.
Top 10 News from this Week
Numerator Introduces Omnichannel Characteristics And Calibration Engine
Numerator announced the expansion of its omnichannel capabilities with the introduction of Omnichannel Characteristics and a new Omnichannel Calibration Engine. Both advancements provide brands and retailers with a more detailed understanding of omnichannel consumer behavior.
“Numerator remains uniquely committed to helping brands understand omnichannel consumer buying behavior at levels of detail that were previously unavailable,” said Eric Belcher, CEO, Numerator. “We are now pioneering the next level of omnichannel capabilities with the introduction of characteristics and brand calibration. Neither has been done for the omnichannel before. Both are built on technology capabilities that are redefining the industry.”
Versium Releases Open Source Modeling Tools To Improve Targeting And Marketing Campaign Performance
As part of its initiative to make data tools more accessible to marketers, Versium, a leading data technology company, announced it has expanded its suite of open source tools to help companies identify and reach the right audience and improve marketing campaign performance. This latest set of open source tools – powered by Versium’s best-in-class audience insights engine – enables developers, data scientists and marketers to create models to better predict which prospects and customers are most likely to convert.
This Social Media Startup For Poetry Is Challenging Traditional Publishing With A Greener Publishing Alternative For Authors
While traditional publishing has relied on the cost savings of printing in bulk and overseas, the impact is a heavier carbon footprint and more waste in landfills. Poetizer, the social media platform exclusively for poetry is not only giving people a voice through the healthy expression of poetry, but also a supportive community, and a way to earn additional income through its new eco-friendly publishing platform, Poetizer Publishing. The company wants to be part of the climate crisis solution and make it easier for users to become published poets.
Social Media Startup Tackles Mental Health And GenZ Demand
Do a quick internet search and you will quickly learn about poetry’s comeback and its benefits on mental health. As more people leave traditional social media platforms, especially GenZ, for something more “authentic”, Poetizer is giving them a new community with more meaning. The first social media network “born” in Europe has found a niche in the resurgence of poetry and they believe poetry can be a source of good and healing in the world. In August 2022, the company launched Poetizer Publishing to become a green publishing tech startup giving users a more eco-friendly alternative to self-publishing, a platform for marketing and also allowing them to earn more income.
Finland-Based Rastor-Instituutti Selects YuJa Enterprise Video Platform As Secure Video And Media Creation
Rastor-instituutti, Finland, has deployed the YuJa Enterprise Video Platform to securely record, edit, manage, and distribute video and media content to deliver engaging training and development programs that reach throughout the nation. The institution had been using a variety of disparate technologies to record and host content, but wanted to consolidate technology into a single, unified video content management system and provide the ability to edit and embed material directly within an LMS. YuJa’s LTI integration enables quick integration between the Video Platform and an LMS, enabling features like gradebook and video quiz integration.
Social App Rooit Brings True Friends To Web 3.0
Revolutionary inclusive friend-making app Rooit helps over 1.2 million global users find friends and make real connections. Now, Rooit is poised to take the next big move to become the world’s leading web 3.0 friend-making app. The company is already backed by leading venture capital funds, including Rakuten, Techstars, and Expara Ventures.
79% of GenZ are reported feeling lonely, and looking for authentic connections. While there are numerous matching and dating apps on the market , Rooit stands for something different; developing authentic connections with decentralized identifier. In particular, while other apps often only allow users to present their prettified but dull and static profile to others with little hints about the natural person behind the screen, Rooit connects people through their shared stories and feelings, providing a better glimpse of their personalities and life perspectives.
Klaviyo Announces Integration With Wix To Empower Brands To Build Stronger Customer Relationships
Klaviyo, a unified customer platform, announced it has established a new integration with Wix.com Ltd , a leading global SaaS platform to create, manage and grow an online presence, providing Wix users with tools to continue building relationships with their customers. Through this integration, Wix users can seamlessly integrate their Wix store with Klaviyo’s customer platform to power personalized customer communications, ultimately helping brands to grow.
ChurnZero Integrates Snowflake Into Customer Success Platform
ChurnZero, a leading platform and partner for Customer Success, announced its integration with Snowflake, the Data Cloud company. ChurnZero’s customers will benefit from easier access to important data stored on Snowflake, saving time and complexity as they focus on the critical work of driving retention, expansion, and revenue for their companies.
ChurnZero’s Snowflake integration allows the Customer Success teams who use ChurnZero’s platform to sync data from Snowflake directly into their ChurnZero dashboards, giving them a single source of the latest information on accounts, contacts, events and more. Utilizing Snowflake’s SQL API to import data into ChurnZero, the integration provides a one-way connection from Snowflake to ChurnZero via Rest API, protecting data in both systems and never requiring users to save their Snowflake account information.
Copysmith Announces Acquisition Of Frase & Rytr, Launches Copyrytr
Copysmith, a leading provider of AI-powered marketing content and copywriting software has acquired Frase and Rytr, launching Copyrytr; a collective of AI-powered content and SEO marketing solutions that support millions of creators worldwide.
This new strategic brand partnership will empower each product to continue to provide their customers industry-leading solutions, now aligned to accelerate collaboration and innovation in the AI content generation space.
PNAS Partners With Straive For Production Services
The National Academy of Sciences has selected Straive, a leader in technology-driven solutions for Content, EdTech, and Data, to provide end-to-end content production services for its flagship publication,
Proceedings of the National Academy of Sciences (PNAS
).
PNAS is one of the world’s most cited and comprehensive multidisciplinary scientific journals, publishing more than 3,500 research papers annually. The journal is an authoritative source of high-impact, original research that broadly spans the biological, physical, and social sciences.
Quote of the Week from MarTech Expert
"We’ve gone from calculating ROI on spreadsheets and diarising social media content, to dynamic, intuitive dashboards and automated social media management. We’ve seen user experience go from being broad and at best personalised by a cohort or broad demographic, to now having technology that creates personalised, tailored experiences online."
