OtterlyAI Expands AI Search Optimization Platform with Public API, Claude Skill, and Workflow Marketplace

Three product upgrades from OtterlyAI have been announced to assist marketing departments in incorporating visibility insights for AI Search into their workflow. OtterlyAI has rolled out its Public API, its Claude Skill, and the OtterlyAI Marketplace, which is a new library with over 100 prebuilt workflows for optimizing AI Search and improving brand visibility. The revisions highlight the significance of AI-driven search engines as well as the need for marketers to pay attention to how their brands are portrayed in generative AI spaces like ChatGPT, Google AI Overviews, Google AI Mode, Perplexity, Gemini, and Microsoft Copilot. Prior to the launch of the Public API, visibility data for brands was available using the OtterlyAI dashboard only. The availability of the Public API means that critical performance data for AI Search will now be easily accessible programatically and can be integrated within their current reporting processes.

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The API enables marketing teams to retrieve brand reports, tracked search prompts, citation data, recommendations, and visibility insights, making it easier to operationalize AI Search intelligence across broader marketing and analytics ecosystems. Alongside the API launch, OtterlyAI has introduced a Claude Skill that brings AI Search visibility data directly into Anthropic’s Claude environment. The integration allows users to query brand and domain performance, analyze recommendations, and generate executive-level summaries without switching between platforms. The Claude Skill is designed to streamline AI-assisted marketing workflows by enabling users to turn visibility insights into actionable content strategies. For example, marketers can identify search prompts where their brand is absent from AI-generated responses and automatically create content briefs aimed at improving visibility within those results. To further accelerate adoption, the company has launched the OtterlyAI Marketplace, which includes more than 100 prebuilt workflows tailored to AI Search optimization. The library contains prompts, agents, automation tools, and resources covering a broad range of use cases, including:

• Brand visibility monitoring
• Share of Voice analysis
• Citation gap identification
• Generative Engine Optimization (GEO) audits
• AI Search prompt research
• Competitive visibility benchmarking

Many of the workflows integrate directly with Claude, n8n, and other commonly used platforms, allowing marketing teams to deploy proven AI Search processes with minimal setup. According to the company, each workflow has been tested in production environments by both OtterlyAI and its customers. The marketplace also introduces a community-driven component, enabling users to submit their own workflows for review and publication. This approach is intended to expand the resource library through real-world use cases and practical applications contributed by the broader GEO and AI Search community. "AI Search is already a major channel for many brands" said Thomas Peham, CEO and co-founder of OtterlyAI. "The API and the Claude Skill let people build with their visibility data directly. The Marketplace gives them a head start with workflows that already work." The product releases arrive at a time when AI Search platforms are reshaping how consumers discover information online. As AI-generated answers increasingly replace traditional search result links for many queries, brands face new challenges in understanding how frequently they appear in responses, which sources AI engines reference, and how competitors are gaining visibility. OtterlyAI’s platform is designed to address these challenges by monitoring brand presence across major AI Search experiences. The solution tracks key metrics such as brand mentions, Share of Voice, citation sources, brand coverage, and the company’s proprietary Brand Visibility Index. By expanding access to AI Search intelligence through APIs, conversational AI integrations, and workflow automation, OtterlyAI is positioning itself to help marketers adapt to a rapidly evolving search landscape where visibility in AI-generated answers is becoming an increasingly important measure of digital presence and brand influence.