Stagwell Marketing Cloud today announced that The Harris Poll and Maru are working together to create a suite of integrated, AI-based research products that will go to market under the newly formed "
Harris Quest." The new unified brand will deliver a full suite of martech research offerings, inclusive of AI-enabled self-service polling and other "instant information" SaaS solutions.
At launch,
Harris Quest's product portfolio will include:
- QuestBrand: Always-on, real-time brand tracking
- QuestDIY: Self-service quantitative surveys
- QuestPRO: Professional-grade survey and insights tools
- QuestCX: Customer experience management solutions
- Quest IC: Insight community management
- QuestAI: Digital qualitative and quantitative insights tool
Harris Quest will eventually be fully interoperable with other
Stagwell Marketing Cloud software and data tools for modern marketing teams.
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"Stagwell Marketing Cloud is taking millions of data points from the world's most reliable polling organization and infusing it with a fully scalable software platform," said
Mark Penn, Chairman and CEO. "This combination will truly unleash 'research-as-a-service' for the modern marketer."
The Harris Poll is a leader in global public opinion with overnight polling and always-on brand tracking software, the latter of which looks at more than 2,000 brands on a continuous basis and collects over half a million interviews yearly. Now with Maru's software platform integrated,
Harris Quest can more precisely monitor society and the marketplace as it happens worldwide. With over 60 years' experience as a trusted arbiter of society and culture, Harris' deep research systems and consulting expertise give this new software advantages over both traditional market researchers as well as tech startups in the research sector.
"These tools dramatically give marketers of any size enterprise-grade research at a fraction of the cost," said
Harris Quest co-CEO
Will Johnson. "This means faster insights and decision-making and more ways to keep pace with the marketplace, backed by Harris Poll reliability."
SOURCE: PRNewswire
