Tinuiti Joins Google’s New Local Inventory Ad Partner Program

Tinuiti, the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, announced it has joined Google’s new Local Inventory Ads (LIA) Partner Program — as one of the first U.S.-based Agency partners to do so. Tinuiti has a long history of working with clients to onboard Local Inventory Ads and formally joining this new program serves to highlight the firm’s success and capabilities.

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Google‘s Local Inventory Ads (LIA) Partner Program offers a network of pre-approved partners to help retailers onboard their product and inventory data onto Google, enabling a more seamless and efficient process for executing local inventory ads.

Evan Kirkpatrick, VP of Shoppable Media at Tinuiti, said: “As omnichannel retail continues to grow, Google’s Local Inventory Ads serve as an essential strategic lever for clients that have brick-and-mortar locations. Tinuiti joining this new program allows us to leverage a higher level of Google support, including additional onboarding resources and technical support, as well as more advanced setups and verification processes. With these unique benefits in place we are positioned to provide the best-possible support to our clients, helping them launch, thrive, and find success on Local Inventory Ads.”

As an official LIA partner, Tinuiti provides solutions for onboarding feeds, campaign management, media strategy, and additional tech solutions essential to client success. As an Agency partner in the program, Tinuiti serves as a critical resource for retailers seeking an end-to-end full service solution, working with clients on every step of the process, from onboarding data review, product feed ingestion and management, to local store verification, and campaign management and strategy.

Earlier this month, Tinuiti announced it had won the Google Premier Partner of the Year Award in International Growth— an achievement that underscores the firm’s expertise in building bespoke, cross-channel marketing plans, leveraging Google’s full suite of products, and commitment to empowering client growth and the successful entry into new international markets.

In February this year, Tinuiti achieved 2022 Premier Partner status placing it among the top 3% of Google Partners that meet the new, more rigorous program requirements across ad spend and performance. The prestigious ranking underscores the firm’s proven track record as a top spender— effectively managing billions in media, impactful account performance, closely working with Google to identify opportunities to grow client business, and engaging with Google’s vast training curriculum and earning certifications across multiple disciplines to better serve clients.

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