Bond Acquires Armadillo to Bolster Global Customer Intelligence and CRM Capabilities
Bond, the customer-intelligence-driven engagement company backed by Mountaingate Capital, has acquired Armadillo, a leading UK CRM and relationship marketing agency. This strategic move expands Bond’s ability to leverage nearly 200 million consumer profiles worldwide, offering clients a unified engagement system that spans predictive analytics, loyalty strategy, enterprise MarTech, creative activation, and closed-loop performance measurement.
Also Read: Bloomreach Launches Personalized Media for Search and Storytelling
The acquisition combines Bond’s strength in data science and loyalty technology with Armadillo’s award-winning expertise in CRM and personalization for renowned brands such as Disney, easyJet, Nationwide Building Society, Greene King, Cunard, and Huel. With this integration, the combined organization now employs over 850 specialists across North America and Europe, reinforcing Bond’s international footprint while enabling brands to personalize every customer moment, optimize investments, and drive sustained commercial growth. Leadership continuity has been maintained, with Armadillo’s CEO James Ray transitioning to Bond as SVP, Head of CRM, Global, and Jo Penn taking on the role of Managing Director for the UK and Europe, ensuring a seamless integration of culture, talent, and client relationships.
Comments are closed.