MarTech360’S Weekly News Roundup With Innovid, Comscore, WPP Media, ElevenLabs, OpenAI, Sinch, LoopMe, Groupon And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Media & Growth news this week…

Comscore Expands Its AI Intelligence to Measure Sponsored Chat Advertising and Its Business Impact

Comscore, a trusted partner for planning, transacting and evaluating media across platforms, announced new capabilities from Comscore AI Intelligence, enabling brands and publishers to measure sponsored chat-based advertising and establish its impact on digital traffic, engagement, and consumer behavior.

LoopMe Launches Brand Lift Integration with The Trade Desk

LoopMe has announced a new integration with The Trade Desk’s Measurement Marketplace, bringing its patented Brand Lift measurement directly to The Trade Desk customers, giving advertisers a consistent and scalable way to measure brand impact across markets, all within their existing campaign workflow.

• In Stack & Platform news this week…

Innovid Expands NIVO with Meta Ads MCP Integration to Bring Connected AI Workflows to Social Advertising

Innovid, the leading omnichannel advertising platform, announced its integration with Meta ads Model Context Protocol, bringing secure, conversational workflows to Meta advertisers through NIVO, Innovid’s AI. As a Meta ads MCP partner, Innovid is helping shape how enterprise marketers adopt the next generation of agentic AI workflows.

Sinch announces Mailgun Inspect for email testing on Salesforce’s AgentExchange

Sinch Mailgun, part of Sinch AB, (publ), released a new integration for Agentforce Marketing that allows marketers to test how emails render across inboxes and devices without leaving Salesforce. 

• In CXO Moves news this week…

Cory Grever Joins OpenAI Ads Team to Support UK and EMEA

OpenAI has added Cory Grever to its Ads team in London, where he will support the company’s advertising efforts across the UK and EMEA markets. Grever joins after spending a decade at The Trade Desk, bringing experience from the programmatic advertising and digital media ecosystem.

Marta Piotrowska Joins Groupon as VP of Paid Marketing

Groupon has appointed Marta Piotrowska as Vice President of Paid Marketing, adding an experienced marketing and digital transformation leader to its senior marketing organization.

Onescreen Names Adam Skinner as CEO to Expand Modern OOH

Onescreen has appointed Adam Skinner as Chief Executive Officer as the out-of-home (OOH) advertising company looks to expand its approach to data-driven and measurable media buying. Skinner joins from Epsilon, where he served as Managing Director of Retail Media, and previously held Chief Technology Officer and Chief Operating Officer roles at CitrusAd.

We. Communications Promotes Charlie Baldwin to Head of Intelligence

We. Communications has promoted Charlie Baldwin to Head of Intelligence, expanding his responsibilities across the agency’s global intelligence capabilities. Baldwin previously served as Senior Vice President of Insights and Analytics and will now oversee the use of data, human intelligence, and AI across the agency’s technology, consumer, and health businesses.

Ashley Kramer Joins ElevenLabs as Chief Revenue Officer

Ashley Kramer has joined ElevenLabs as Chief Revenue Officer, taking on a newly established leadership role as the company expands its focus on enterprise customers and commercial growth.

Jordan Bates Joins WPP Media as Commerce Director in UK

Jordan Bates has joined WPP Media as Commerce Director in the UK, taking on a role focused on commerce and retail media. Bates Describing the appointment as the start of a new role at WPP Media. He also noted that his work will involve bringing retail media initiatives to life alongside teams across the business.

• Article Of The Week…..

Marketo vs. HubSpot vs. Pardot: Which Marketing Automation Platform Wins for B2B Enterprises in 2026?

Marketing automation used to mean a list, an email and a button that said send. That world is gone. B2B teams now expect the same systems to score leads, guide campaigns, connect sales activity with marketing, manage accounts and increasingly use AI to take work off the team’s plate. It can also create a very expensive mess when the platform does not match the way a company actually sells.

Generative Personalization: Why AI-Created Content per Visitor Will Be the Norm by 2028

Personalization has spent years pretending to be personal. Adding a first name to an email, showing a different banner to a customer segment, or recommending products based on a few past clicks was treated as a major step forward. It was useful, but it was still a system of labels and pre-built choices.