Market Logic Launches DeepSights Agents for Innovation

Market Logic, the market leading provider of insights management solutions, announced another breakthrough for AI-driven market intelligence with the introduction of DeepSights Agents. The first agents to be released are specifically trained to identify white space opportunities, develop and refine ideas and build out robust new product concepts. By employing DeepSights Agents, companies will be able to reduce innovation cycle times by more than half. Two types of DeepSights Agents will underpin a new model for driving business impact from AI-based market intelligence technology. Together they will provide end to end support for new product-development.

• Always-on DeepSights Consumer Trends Agents provide enterprises with round the clock monitoring and analysis of market data. This marks a significant shift in how insights are collected and shared, moving from time intensive manual processes to proactive, fully automated processes.
• On-demand, goal-centric DeepSights Innovation Agents will join forces with human teams and work iteratively in a human/AI collaborative framework to deliver complex projects in a fraction of the time. These specialist AI Agent teams will be embedded within a ready to use application called DeepSights Innovation Studio. As well as on-demand Agents, the application contains customisable workflows and templates which steer users through the innovation process.

"It's time to move market research and intelligence into the driving seat for growth strategies. Agentic AI presents an opportunity to make sense of market signals 24 x 7 and accelerate innovation momentum. Companies that redefine their processes to embrace these capabilities will be the ones to anticipate consumer needs and steal a march on their competition," said Olaf Lenzmann, Chief product and innovation officer, Market Logic Software.

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"When the pace of innovation slows, growth inevitably slows. We see the potential for DeepSights Agents to reverse this decline and enable a step-change in the volume of high-quality concepts brands bring into their innovation pipeline. Our proven ideation methodology will benefit by applying this systematic, data-driven approach to innovation process for our customers," said Richard Davies, founder, Alchemy-RX. Across industries, companies are under pressure to introduce new products to stay ahead of the competition. In Consumer-Packaged Goods (CPG), market leaders expect 10% to 20% of revenues to come from new products, in Pharmaceuticals this ratio is even higher, rising to 30%. However, many brands have fallen behind on achieving these targets because costly and difficult manual processes cannot keep up with the demands of a robust innovation pipeline. SOURCE: PRNewswire