Curinos Launches Amplero CRM App to Deliver Decision Intelligence at the Front Line

Curinos, a global data intelligence business that combines industry-exclusive expertise, insights, and analytics to help leading financial institutions put customers at the heart of every decision, announced the launch of its Amplero CRM application. This new offering brings decision intelligence directly to the front line, transforming static customer records into real-time, behavior-driven guidance within banker workflows to unlock the full potential of every customer relationship.

Amplero delivers AI-powered insights and personalized recommendations directly within banker workflows-eliminating system toggles and replacing guesswork with precision. By providing clear, data-driven guidance on what to offer, when to engage, and how to grow, Amplero enables bankers to lead more relevant conversations, uncover high-value opportunities, and deepen customer relationships.

“In today’s competitive banking environment, delivering personalized experiences is no longer optional-it’s essential,” said Sarah Welch, Managing Director at Curinos. “With Amplero embedded within a financial institutions CRM, bankers get a ‘superpower’ of sorts-real-time customer intelligence and next best actions at their fingertips, so they can stop searching and start advising.”

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Every interaction with Amplero feeds a learning loop, making the system smarter and more precise over time. This continuous improvement transforms routine engagements into revenue-driving moments—boosting loyalty, increasing share of wallet, and turning CRM systems into strategic engines for growth.

SOURCE: PRNewswire