ChannelEngine and Salsify Announce Strategic Partnership to Simplify Marketplace Expansion

ChannelEngine, the global marketplace integration and automation platform, announced its strategic partnership with Salsify, the leader in Product Experience Management (PXM) and content syndication, to empower brands to expand their reach, optimize performance, and scale efficiently across digital marketplaces and retail channels worldwide. This collaboration combines the strengths of two category leaders to help brands seamlessly connect rich, accurate product content with the growing universe of marketplaces and sales channels. "Digital commerce is the primary growth engine for global brands, and the online shopping experience is directly tied to the quality of the product content," said Julie Marobella, Chief Product Officer at Salsify. "Our collaboration with ChannelEngine ensures that our joint customers can deliver accurate and consistent product content across every touchpoint, building consumer confidence and driving sales in a rapidly evolving market." This opportunity also brings complexity with fragmented systems, regional compliance challenges, siloed content, and manual processes that slow down growth and increase costs.

Also Read: Miva Launches Vexture, AI Intent-Based Search for eCommerce

Together, Salsify and ChannelEngine offer brands a streamlined solution to:

• Enrich and localize product content through Salsify's PXM platform, including support for GDSN standards
• Activate listings across 950+ global marketplaces via ChannelEngine's direct integrations
• Automate operations like inventory syncing, pricing, order flows, and returns
• Track performance and optimize growth with built-in reporting and insights

ECR4Kids, a children's furniture brand, uses Salsify and ChannelEngine to streamline content syndication, automate marketplace operations, and improve consistency across channels. "With Salsify and ChannelEngine working together, we've finally been able to get our product content right and in front of customers wherever they shop. Salsify helps us keep all of our product information organized and enriched in one place, and ChannelEngine makes sure that content flows smoothly into the marketplaces we rely on. It's taken a lot of the manual work off our team's plate and allowed us to focus on expanding our reach and better serving our customers." - Justin Siegel, General Manager of ECR4Kids "We see every day how shopping behavior is shifting to marketplaces," says Jorrit Steinz, CEO & Founder, ChannelEngine. "Brands need to meet their customers wherever they are, but managing content and operations across so many channels can be overwhelming. With Salsify, we are giving brands not just the tools to manage today's complexity, but the foundation to grow smarter and faster in a marketplace-first world." SOURCE: PRNewswire