PostcardMania, the $100+ million marketing technology company serving more than 130,000 clients nationwide, announced the launch of its direct mail automation platform, PCM Integrations, within Simpro, a leading cloud-based business management and operation software designed for commercial and residential trade contractors.
With more than 250,000 users worldwide, Simpro manages the job lifecycle from quoting and scheduling to field dispatching and final invoicing for businesses across the home services industry. The platform's marketplace expands Simpro's capabilities even further, offering integrated applications that make it even easier for business owners to generate leads and nurture customer relationships. The platform includes automated marketing through email, SMS messaging and - now with the PCM Integrations partnership - direct mail.
By installing the PCM Integrations app from the
Simpro Marketplace, users can automatically trigger direct mail campaigns based on key customer and job milestones. These automated mailings help businesses stay engaged with prospects and customers, generate repeat business, and increase revenue without adding ongoing administrative work.
PCM Integrations offers a series of ready-made triggers that allow businesses to automatically send postcards when:
- A job is created or updated
- A job stage changes
- A quote is created or updated
- An invoice is created or updated
Here's how it works: the triggered postcards help move leads from interested prospects to customers. Every stage of the sales funnel can include a specific type of mailer that speaks directly to the recipient's need or stage in the customer journey.
Research shows that only 19% of firms report having fully automated customer journey mapping and real-time lifecycle marketing, yet marketers that have full-funnel strategies see up to 45% higher ROI and 7% increases in offline sales compared to marketing across a single purchase stage. Research shows that adding direct mail to the marketing mix can increase sales up to 491% and increase purchases up to 48% compared to online-only campaigns.
Rather than relying on often-buried digital outreach, these automated direct mail campaigns drive response, keep a business top of mind, and turn more opportunities into booked jobs.
PostcardMania is uniquely positioned to support Simpro users, having worked with more than 23,000 home service businesses nationwide. All trigger-based mailings are produced and mailed within one to two business days from PostcardMania's 75,000-square-foot U.S. printing facility, which is managed by a team with more than a century of combined print production experience.
"PCM Integrations continues to expand into new areas of technology and innovation," said Joy Gendusa, Founder and CEO of PostcardMania. "By partnering with customer management platforms like Simpro, we're making sophisticated, automated marketing more accessible to small businesses. This helps business owners grow more efficiently, strengthen their customer relationships, and contribute to a stronger American economy. I'm excited to see the results Simpro users once they integrate automated direct mail within their marketing strategies."
SOURCE: PRNewswire
