Seismic Launches Aura AI for Salesforce Agentforce to Help Revenue Teams

Deeper integration brings Seismic Aura AI to Salesforce Agentforce, empowering sellers with real-time guidance to close deals faster and personalize every customer interaction

Seismic, the global leader in AI-powered enablement, announced key product advancements in its collaboration with Salesforce, the world’s #1 AI CRM, to transform revenue teams' operations in the age of AI. Now available through Salesforce’s AgentExchange marketplace, Seismic’s Aura AI can be integrated directly into Salesforce Agentforce, helping sellers and customer-facing teams boost productivity, shorten sales cycles, and deliver more value in every client interaction. Seismic’s Aura AI complements Agentforce for Sales by surfacing relevant content recommendations and selling playbooks in the flow of work, while Agentforce nurtures leads, works deals, and uncovers upsell opportunities. For revenue and go-to-market (GTM) leaders, these advancements mean more reps hitting quota, faster ramp for new sellers, and a better buyer experience across every touchpoint. “Go-to-market teams don’t just need automation – they need AI that drives action and results. That’s what our expanded work with Salesforce delivers,” said Hayden Stafford, President and Chief Revenue Officer at Seismic. “With Aura AI embedded in Agentforce, revenue teams can access the intelligence and content they need to win right in their flow of work. We’re proud of the momentum we’ve built with Salesforce and look forward to delivering even more value to our joint customers in the months ahead.”

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Designed for Revenue Velocity and Rep Efficiency

Seismic’s Spring 2025 Release brought new generative AI capabilities across the Seismic Enablement Cloud, with Aura AI at the center. Within Agentforce, Aura AI empowers reps, sellers, and agents with:

• Real-time content recommendations based on customer profile, opportunity stage, and activity signals
• Guided selling playbooks that adapt to the moment, directly inside Salesforce
• Embedded enablement that eliminates tool-switching and surfaces next-best actions during live conversations

“Seismic was one of the first partners to move quickly to deliver innovative, enterprise-ready Agentforce solutions to enable agentic AI in the enterprise,” said Brian Landsman, CEO of AppExchange and Global Partnerships at Salesforce. “Their continued investment in our ecosystem is a powerful example of how trusted partners like Seismic are helping global organizations unlock the full potential of Salesforce.” Trusted by the World’s Most Customer-Centric Revenue and GTM Teams Seismic and Salesforce’s joint customers are already seeing measurable results from the Seismic and Agentforce integration. Across sectors such as e-commerce, business services, and enterprise software, joint customers report increased sales productivity, faster deal velocity, and stronger buyer engagement. Looking ahead, Seismic and Salesforce are continuing to collaborate on the next wave of agentic AI: unlocking deeper interoperability between AI agents, platforms, and enterprise workflows aligned to Agentforce innovations. Additionally, Seismic is planning to offer a Model Context Protocol (MCP) server on AgentExchange to empower scalable digital labor. SOURCE: BusinessWire