Onetag Appoints Peter Wallace as Chief Revenue Officer to Accelerate Global Growth
Onetag, the next-generation global exchange, curation platform, and creative intelligence company, announced the appointment of Peter Wallace as Chief Revenue Officer (CRO). Wallace will lead Onetag’s global commercial strategy as the company enters its next phase of international expansion.
Wallace brings over 15 years of leadership experience in commercial strategy, enterprise sales, and global business expansion. His work has particularly focused on contextual advertising, attention, data, and the development of new technology-led approaches to digital media. He joins Onetag from GumGum, where he served as General Manager for EMEA and JAPAC, and played a pivotal role in driving the company's growth beyond the US through organic expansion and acquisitions. Wallace’s previous experience also includes leading digital specialists at behavioural planning agency Total Media, and at audience data platform Eyeota, where he drove a fourfold increase in revenue.
At Onetag, Wallace will oversee commercial development across demand, partnerships, and supply, focusing on driving revenue growth, deepening relationships with publishers, agencies, advertisers, and technology platforms, and expanding Onetag’s global footprint.
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"Peter’s proven track record of scaling businesses internationally makes him a fantastic fit for Onetag," said Filippo Gramigna, co-CEO of Onetag. "As we step up our commercial ambition, his leadership and understanding of shifting, modern ad tech will be instrumental in deepening our partner relationships as we continue to innovate and deliver value across the digital advertising ecosystem."
Wallace joins Onetag during a period of strong operational momentum. The company has jumped from #43 to #19 in the Jounce Media SSP rankings year-on-year, acquired immersive advertising company Aryel, and expanded its product suite with the launches of Dynamo and Premiere.
"Onetag is building a smarter digital ecosystem, not just a point solution, and I’m excited to be part of this," said Pete Wallace, Chief Revenue Officer at Onetag. "Seamlessly linking quality inventory, creative intelligence, and AI decisioning allows us to enrich every impression and drive real business impact. I look forward to collaborating with our global team to expand our industry relationships and scale growth."
About Onetag
Onetag is the next-generation global exchange, curation platform, and creative intelligence company. Through the Value Exchange, Onetag connects media quality, creative intelligence, and AI-driven decisioning to create more value from every impression across the open internet.
About Aryel
Aryel is the ad tech company specialising in interactive and immersive display advertising solutions. Part of the Onetag Group, Aryel provides creative technology, campaign management, and performance measurement tools designed to make premium display advertising accessible to businesses of every size.
