Claravine & Slalom Tackle Marketing Taxonomy Challenges

Claravine, The Data Standards Company, announced a new partnership with Slalom, the global business and technology consulting company. The companies will debut the new Marketing Taxonomy Assessment offering which is designed to help brands identify gaps in their existing campaign taxonomies. By creating a strategic roadmap for data collection, this joint solution aims to empower brands to enhance and optimize their advertising and marketing strategies. The rapidly changing content, marketing, and advertising landscapes have fragmented technology and teams, making it a challenge to maintain data accuracy. A prime example is a leading U.S. mortgage provider that collaborated with Claravine and Slalom to revamp its data taxonomy after years of struggling with inconsistencies across its brand portfolio. Within six weeks of implementing the Marketing Taxonomy Assessment and a new taxonomy strategy, the provider saw a 50% reduction in data cleaning time, streamlining data collection and instilling confidence in their advertising and marketing data. "Our focus at Slalom has always been helping clients overcome data challenges," said Nick Miller, Senior Director, Slalom. "The Marketing Taxonomy Assessment with Claravine reflects the results of our shared commitment, and the tool will provide brands with the insights they need to establish strong data standards and drive marketing success."

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The Marketing Taxonomy Assessment provides clients with a range of solutions, including:

• Taxonomy Review & Stakeholder Interviews
• Gap Analysis
• New Taxonomy Strategy & Design
• Taxonomy Implementation Roadmap
• Communications & Platform Onboarding Plan
• Usable Data Standards in 6, 8 or 12+ weeks
• Consistent & Standardized Naming Conventions for all Marketing Channels
• Effective Governance over Marketing Taxonomy
• Implementation Roadmap and Timing Expectations

"We're excited to partner with Slalom to offer this powerful solution to the market," said Vanya Jakovljevic, Claravine, VP, Channel Partnerships, Claravine. "Enterprises face constant challenges and market conditions with their taxonomy and metadata across multiple marketing ecosystems. Our partnership with Slalom addresses a critical need for brands, enabling them to establish strong data standards and unlock the full potential of marketing investments. This collaboration exemplifies our commitment to empowering organizations with the tools needed to thrive in today's data-driven marketing landscape." SOURCE: GlobeNewswire