Claritas’ ConneXions® Premier (CXP) Release Gives Telco Companies Unmatched Access to Consumer and Prospect Insights

Claritas, the pioneering force in marketing industry segmentation, announced the launch of Claritas ConneXions® Premier (CXP), a comprehensive, data-rich segmentation solution specifically engineered for the technology and telecommunications sectors. CXP’s advanced model integrates behavior data, third-party information and proprietary surveys to give the world’s largest brands unmatched access to deep, actionable consumer and prospect insights. There are currently ~61,000 telecommunications companies in the United States. Of those, T-Mobile US, Verizon, AT&T, and Comcast are the largest. Claritas currently serves ~500 companies in the competitive sector. Those clients will be the first to access and advantage from the dynamic range of new capabilities CXP delivers. “ConneXions® Premier’s model redefines how brands understand and engage with their audiences in these rapidly evolving sectors. Our clients are the big winners because no other company can provide the level of audience insight and granularity we are now offering,” said,” Catherine Spisszak, VP of Identify Products at Claritas. “CXP not only enhances marketers’ ability to target their campaigns effectively but also elevates marketing precision to unprecedented levels.”

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Key Features:

• Advanced Segmentation: Classifies U.S. households into 58 distinct consumer segments based on technology and communications preferences, purchasing habits, and usage data.
• Enhanced Accuracy: Utilizes an innovative Urbanicity model and the latest MRI Simmons surveys, providing a 7% lift in segmentation accuracy over its predecessor.
• Comprehensive Behavioral Profiles: Incorporates over 4,600 new behavioral profiles covering crucial topics such as streaming, cord-cutting, voting patterns, social issues, podcast consumption, and online usage.

CXP is built upon Claritas’ robust foundation of consumer understanding, honed over five decades of industry leadership. The launch of CXP comes at a crucial time for the technology and telecommunications industries, which are experiencing rapid shifts in consumer behavior and preferences. As these sectors continue to evolve, the need for precise, data-driven marketing strategies has never been more critical. CXP equips marketers with the tools they need to navigate this complex landscape, enabling them to create highly targeted, effective campaigns that resonate with their ideal audiences. SOURCE: Claritas