Experian Announces Agent Trust to Power Trusted AI Driven Commerce

Experian announced Experian Agent Trust™, a first-of-its-kind framework that establishes a secure, verifiable link between consumers and AI agents, bringing identity, and accountability to AI-driven transactions. As AI agents begin to search and transact autonomously, they introduce a fundamental challenge for businesses: how to trust an action when it is no longer driven by a human. Without a verified connection between humans and AI agents, autonomous commerce introduces new risks in fraud, misrepresentation, and unauthorized transactions. Experian Agent Trust addresses this challenge through a new “Know Your Agent” (KYA) framework, extending identity verification into the age of AI. The framework ensures that agent-initiated transactions are grounded in verified consumer identity. “Agentic commerce will not scale without trust,” said Kathleen Peters, Chief Innovation Officer at Experian. “What’s required is verifying the agent, the human behind it, and their intent to purchase. This is a natural extension of Experian’s verification role in the ecosystem. We already help define trust in financial transactions; now we’re bringing that same leadership to agentic commerce.”

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Experian Agent Trust is being developed within a growing ecosystem of collaborative agentic commerce contributors, including Visa, Cloudflare, and Skyfire, who are leading the development of secure and scalable AI-driven commerce across payments, networks, and digital interactions.

Trust Stack for Agentic Commerce

Within this ecosystem, Experian’s identity capabilities is designed to complement Visa Intelligent Commerce and Trusted Agent Protocol to support a layered framework for trust and secure agentic payments.

• Experian Human to Agent Binding connects verified consumers, devices and AI agents, issuing a real time trust token that validates identity, and transaction risk.
• Trusted Agent Protocol allows merchants to identify and verify AI agents through Visa’s trusted network to help confirm an agent’s legitimacy and authorization to act on behalf of a consumer.
• Cloudflare enforces this trust layer at the network edge, where it already powers and protects approximately 20% of the world's internet traffic, and operates the next-generation AI stack to build, secure, and scale agents.
• Visa Intelligent Commerce enables secure AI commerce transactions, using network tokenization.
• Skyfire offers an open, standardized way to package and exchange agent-related information across platforms, enabling interoperability and complementing existing identity and payment systems.

“Visa has spent decades earning trust across global commerce, which matters even more as AI becomes part of how transactions happen,” said Rubail Birwadker, SVP, Head of Growth Products and Partnerships at Visa. “As the ecosystem evolves and approaches like Experian’s human-to-agent identity binding capabilities emerge, Visa Intelligent Commerce and Trusted Agent Protocol are designed to provide the secure foundation for agentic commerce experiences at global scale.” "The rise of AI agents represents one of the most significant shifts in the history of digital commerce, but it can only succeed if the underlying infrastructure is rooted in trust,” said Stephanie Cohen, Chief Strategy Officer at Cloudflare. “Cloudflare is the best place to build and secure agents. By combining our network footprint with Experian's identity expertise, we're giving any business the tools to participate in agentic commerce with confidence." “Agentic commerce only works if merchants can confidently understand who they are transacting with, and if agents can pay as reliably as people do,” said Amir Sarhangi, CEO and co-founder of Skyfire. “Through our collaboration with Experian’s Agent Trust ecosystem and our work on the Know Your Agent (KYAPay) protocol, we’re helping enable a seamless, interoperable trust layer that brings together identity and payments to unlock the full potential of autonomous transactions.” A consumer might ask their AI agent to find the best noise-cancelling headset for an upcoming trip. The agent can evaluate products based on the consumer’s preferences and make a recommendation, for example a Bose headphone, and prepare the transaction for approval. Once the consumer authorizes the purchase, Human to Agent Binding helps confirm that the agent is acting on behalf of a verified individual. Experian Agent Trust is designed to work with existing payment systems and frameworks, like Trusted Agent Protocol. At the center of the framework is Human-to-Agent Binding, which creates a secure, persistent link between verified individuals, their devices, and the AI agents. This enables a continuous, auditable history between who the user is, and how the agent behaves over time. Experian issues an Agent Trust Token that validates identity, and transaction fraud risk in real-time. Together with the Experian Agent Registry, the system maintains dynamic trust scoring for AI agents based on behavior and other risk signals. SOURCE: BusinessWire