Forrester is accepting nominations for its 2024 EMEA B2B Awards

Forrester launched the call for nominations for the 2024 B2Beturn On Integration (ROI) Honors and B2B Programs Of The Year (POY) Awards . The awards recognize B2B companies in Europe, Middle East and Africa (EMEA) for functional excellence and excellence in aligning marketing, sales and product - the B2B growth engine . This alignment helps improve customer experience and increase sales. Organizations of any size can be nominated for both award categories. B2B executives across EMEA — including chief marketing officers, chief sales officers, chief product officers and other marketing, sales and product leaders — are invited and encouraged to submit applications. Programs developed in the EMEA region and by leaders and teams based there are eligible. Also Read: SmartBug Media Ranks First on G2 in HubSpot Consulting Services Category The nomination criteria for the two awards are as follows:

• B2B Return On Integration (ROI) Honors. These awards recognize companies that have achieved strong cross-functional alignment between marketing, sales and product functions to increase customer value, improve business performance and increase revenue. Companies that demonstrate the use of technology to support common or interconnected go-to-market processes are encouraged to apply.
• B2B Programs Of The Year (POY) Awards. These awards recognize excellence in marketing, sales and product capabilities, including demand and account-based marketing, partner marketing ecosystem, portfolio marketing, marketing operations, sales, product management and customer retention. To apply, a company must demonstrate how it has implemented a modern, customer-focused strategy, process or initiative to drive the company's revenue growth.

Companies can view the full nomination criteria and submit a nomination for Forrester's B2B ROI Honors and POY Awards for EMEA here . The deadline to submit a nomination for these awards is May 21, 2024. “The Forrester B2B Awards recognize companies that have demonstrated outstanding performance and achieved strong cross-functional alignment across EMEA,” said Paul Ferron, VP, Research Director at Forrester. “Companies that recognize the value of aligning their business units are better equipped to manage complex buyer dynamics and deliver exceptional customer experiences.” The awards winners will be recognized at Forrester's B2B Summit EMEA , taking place in London from October 7-9, 2024. Forrester is one of the most influential research and consulting companies in the world. We help technology, customer experience, digital, marketing, sales and product leaders leverage a strong customer focus to accelerate their growth. Through Forrester's research, consulting and event offerings, leaders around the world can be bolder in their work, manage change and put their customers at the center of their leadership, strategy and work. SOURCE: Businesswire