Pattern Acquires ROI Hunter to Link Ads and Marketplace Data

Pattern Group Inc., a leader in accelerating brands on global ecommerce marketplaces by leveraging proprietary technology and AI, announced that it has acquired ROI Hunter a.s., a performance-driven retail media platform for brands and retailers. ROI Hunter integrates product, marketing, and merchandising data into a single source of truth, enabling margin-informed, SKU-level advertising decisions across major walled-garden platforms including Google, Meta, and Snap. The acquisition strengthens Pattern’s position as the world’s leading ecommerce accelerator and expands the company’s AI-driven advertising capabilities across Meta, Google and Snapchat. ROI Hunter brings a defensible, SKU-level data moat anchored in API integrations and more than $1.8B in media managed annually, enabling a uniquely granular view of product-level performance. “We are thrilled to welcome the ROI Hunter team to Pattern,” said Dave Wright, Co-founder and CEO of Pattern. “Their deep technical expertise and proven track record with global brands and retailers strengthens our ability to expand internationally and deliver product-level, AI-driven performance across every major advertising channel.”

Also Read: Amplience Enhances Retail Content Experiences with Amazon Q Business Integration

The acquisition unlocks expansion opportunities for Pattern and ROI Hunter. By integrating ROI Hunter, Pattern gains a unified retail media platform that powers SKU-level advertising across Meta, Google, Snap, and global marketplaces, enabling smarter, more consistent cross-channel execution. “ROI Hunter has spent years helping brands understand profitability at the most granular level,” said Karel Schindler, Founder and CEO of ROI Hunter. “By combining our SKU-level data infrastructure with Pattern’s AI capabilities, data, and marketplace expertise, we can help brands understand the whole story of each product - from discovery on social, to intent on search, to purchase on marketplaces, we can accelerate innovation and help brands accelerate their growth with greater speed, precision, and clarity.” SOURCE: BusinessWire