Valasys Media Unveils Advanced B2B Campaign Management with Salesforce Integration

Valasys Media LLC proudly announces the launch of its advanced B2B Campaign Management feature within Valasys AI Score (VAIS), designed to revolutionize sales enablement with seamless Salesforce integration. Valasys AI Score (VAIS) is a cutting-edge AI-powered Sales Enabler. The new feature enhances the platform’s capabilities by enabling seamless lead campaign management and delivery, fully integrated with leading CRMs like Salesforce. Valasys Media’s proprietary AI-driven platform has garnered widespread recognition for its data-centric approach to ABM list-building. By leveraging Valasys AI Score and Intent Signal Score, the platform removes the guesswork from B2B sales and marketing strategies, allowing organizations to identify, prioritize, and engage high-intent accounts with precision. From mapping buyer journeys to funnel orchestration, prospecting, outreach, and nurturing have become super personalized with the arrival of VAIS. Enhancing ABM Accuracy with VAIS & Intent Signal Score The Valasys AI Score evaluates an account’s alignment with a specific product, while the Intent Signal Score measures purchase readiness. By combining these insights, users can effectively segment and prioritize their Target Account Lists (TAL) based on both relevance and buying intent.

Also Read: Intentsify Named a Leader in B2B Intent Data by The Forrester Wave

This dual-scoring approach has empowered enterprise organizations to overcome longstanding challenges in prospecting and conversion. Companies struggling with inaccurate ABM segmentation and restricted TALs have significantly improved their go-to-market strategies. The beta phase alone delivered remarkable outcomes, including:

• 52% reduction in pitch-to-conversion cycles
• 80% expansion of TALs
• 72% improvement in ABM accuracy

With VAIS, our clients increased their Target Account Lists by 85%, leading to unprecedented engagement rates. Introducing the B2B Campaign Management Feature Customer feedback throughout the beta phase highlighted a critical need: a more efficient and reliable method for sourcing high-quality leads. Rather than pushing users toward conventional contact discovery platforms, which often suffer from data inaccuracy, Valasys AI Score has integrated its proven lead campaign management and delivery service directly into VAIS. With this latest enhancement, businesses can now launch, manage, and optimize B2B lead generation campaigns directly within the VAIS platform, ensuring a highly targeted, data-driven approach to prospecting and conversion. We have summarized some of the most evident benefits of this new feature:

• Streamlined lead requests reducing the manual touch points.
• Track, manage, and monitor the campaign deliverables in the dashboard.
• As the lead delivery is baked into our subscription package, there is no haggling over CPLs.
• The subscription allows users to choose the lead type from CS to MQL to HQL and/or BANT and Webinar leads. This way, the users can spread out the lead types as per their campaign requirements.
• The leads are churned as per the campaign specs in real-time, ensuring high delivery quality specific to one’s requirements.

Personalization through Intent-Driven Outreach In addition to the lead campaign management, VAIS now empowers businesses with hyper-personalized outreach capabilities by leveraging real-time intent topics. By analyzing intent signals from multiple sources, users can craft tailored engagement strategies that align with a prospect’s current interests and buying stage. This ensures that sales and marketing teams deliver the right message at the right time, significantly increasing response rates and engagement levels. VAIS as a Data Management Platform (DMP) Beyond its role as an ABM list-building tool, VAIS has evolved into a comprehensive Data Management Platform (DMP), enabling businesses to aggregate, analyze, and activate data across multiple channels. By integrating first-party data with intent-driven insights, enterprises can refine their targeting strategies and enhance the efficacy of digital advertising, content marketing, and outreach campaigns. With dedicated onboarding support, clients have successfully leveraged VAIS as a centralized data hub, streamlining their customer acquisition, retention, and engagement efforts. Organizations utilizing VAIS as a DMP report higher match rates, improved campaign ROI, and better audience segmentation. SOURCE: FOX59