Playground xyz’s New Actionable Attention Solution on YouTube Makes It Easy For Brands to PinPoint Efficiency Hurdles and Drive Attention In Real-Time

Attention measurement and optimisation provider Playground xyz Attention Intelligence Solution announced  its actionable attention solution on YouTube, as well as unveiling new insights on how advertisers can garner the most attention for their Youtube ad campaigns. “Optimization is the key to driving attention and campaign effectiveness. With actionable attention insights, brands are able to pinpoint factors that are detracting from campaign success and quickly understand how to coarse-correct,” said Rob Hall, Playground xyz, CEO. “Advertising is a huge opportunity on Youtube and we are excited to help brands learn more about their campaigns in order to drive attention and connection with audiences.” The launch follows successful trials with a number of blue chip advertisers who used the automated reporting to uncover a wealth of insights regarding campaign performance. A few examples include:

• A large Sports Wagering brand saw the attention received by bumper ads drop by over 30% as the campaign elapsed, pointing to creative burnout.
• A leading Subscription Meals brand saw attention on their ads was 25% higher in the mornings than the evenings, yet impressions were being delivered mostly at night.
• And a leading Financial Services brand was able to calculate how much their Cost Per Attentive Completed View was across various formats and found one strategy to be 5x more effective for them.

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