news
Latest updates from the marketing and martech industry.

OAAA Reveals 2026 OBIE Awards Shortlist as the Industry’s Premier Creative Awards Return to New York
OAAA unveils the shortlist for the 84th Annual OBIE Awards, recognizing standout creative and impactful work in out-of-home advertising.

Marta Piotrowska Joins Groupon as VP of Paid Marketing
Marta Piotrowska joins Groupon as Vice President of Paid Marketing, bringing experience across digital marketing, media, MarTech, analytics and AI.

Onescreen Names Adam Skinner as CEO to Expand Modern OOH
Adam Skinner appointed CEO of Onescreen, bringing experience from Epsilon and CitrusAd to support the OOH company’s data-driven media strategy.

We. Communications Promotes Charlie Baldwin to Head of Intelligence
Charlie Baldwin promoted to Head of Intelligence at We. Communications, overseeing data, human intelligence and AI across its global business.

Meghan Crowley Promoted to VP, Client Partner at Tinuiti
Meghan Crowley promoted to Vice President, Client Partner at Tinuiti, expanding her responsibilities in client partnership and account leadership.

Carolyn Skarr Promoted to Demand Generation Marketing Director at InvoiceCloud
Carolyn Skarr promoted to Demand Generation Marketing Director at InvoiceCloud, expanding her role across demand generation and technology marketing.

Ashley Kramer Joins ElevenLabs as Chief Revenue Officer
Ashley Kramer joins ElevenLabs as Chief Revenue Officer, bringing two decades of experience across sales, marketing and product leadership in technology.

Karnika Maroo Elevates to Senior Account Director at Magnite
Karnika Maroo joins Magnite as Senior Account Director, bringing experience in account management, publisher relationships and programmatic advertising

Azerion’s Hawk DSP appoints Yahoo’s James Fenn as enterprise business director
James Fenn joins Hawk as Enterprise Business Director, bringing nearly two decades of adtech experience as the company expands its UK senior team.

Zoom Media expands livegood wellness channel with new brand partnerships and interactive sponsorship model
Zoom Media expands its livegood in-gym content channel with new content partnerships, creating a contextual media environment for reaching active.

Globo Selects Adform as One of Its Programmatic Platform Partners to Power Client Campaigns Across Brazil
Adform selected as a full-stack programmatic media partner for Globo, enabling outcome-driven media buying across Desktop, CTV and DOOH in Brazil.

Cognitiv Announces International Expansion with Vancouver Engineering and Data Hub
Cognitiv expands internationally with a new Vancouver engineering and data hub, supporting its work in big data, attribution, data governance & machine learning
