news
Latest updates from the marketing and martech industry.

Gupshup Launchs Superagent to Scale Autonomous Customer Conversations
Gupshup launches Superagent, an AI platform that streamlines sales, marketing, and support across the full customer journey.

Qlik and ServiceNow Join Forces to Strengthen AI-Driven Enterprise Workflows
Qlik partners with ServiceNow to bring trusted enterprise data context into AI workflows for faster, smarter decisions.

Nectar Social and Reddit Join Forces to Power AI-Driven Consumer Insight
Nectar Social partners with Reddit to deliver real-time community insights, sentiment trends, and product feedback for brands.

Canva Strengthens AI and MarTech Capabilities with Simtheory and Ortto Acquisitions
Canva acquires Simtheory and Ortto to expand AI collaboration, marketing automation, and end-to-end campaign workflows.

Oracle Launchs Fusion Agentic Applications to Transform Customer Experience Operations
Oracle launches Fusion Agentic CX Applications, using AI agents to transform sales, service, and marketing workflows.

quantilope Unveils AI-Powered Ad Optimizer to Strengthen Brand Strategy and Campaign ROI
Quantilope launches AI-powered Ad Optimizer, helping marketers refine creatives before launch using data-driven consumer triggers.

Caylent Acquires Pronetx to Expand AWS-Native Agentic Customer Experience Services
Caylent acquires Pronetx to strengthen AI-first AWS customer experience and omnichannel transformation services.

LiveRamp and Akkio Partner to Strengthen AI-Powered Marketing Measurement
LiveRamp partners with Akkio to embed AI-driven campaign insights and natural language analytics into its measurement platform.

Kustomer Launches AI Signals to Power Real-Time CX Intelligence
Kustomer launches AI Signals, delivering real-time customer context, sentiment insights, and risk detection for faster support decisions.

NetLine and Demandbase Forge Strategic Integration to Advance Account‑Based Marketing Precision
NetLine and Demandbase partner to strengthen ABM with synced account intelligence, targeted lead generation, and earlier buyer engagement.

Storyblok Launches FlowMotion to Streamline Enterprise Content Workflows
FlowMotion helps enterprises automate complex CMS workflows, streamlining approvals, translations, CRM sync, and AI-driven content operations.

Jotform Launches Conversational AI to Simplify and Accelerate Form Creation
Jotform launches conversational AI, letting users create and edit forms with prompts or voice, simplifying workflows and reducing setup time.
