Oracle Launchs Fusion Agentic Applications to Transform Customer Experience Operations
The Oracle Corporation has launched a brand new set of applications known as Oracle Fusion Agentic Applications for Customer Experience (CX). It represents an innovative approach to enterprise computing solutions through the introduction of an advanced artificial intelligence-driven application aimed at changing the way sales, services, and marketing departments function. Oracle Fusion Agentic Applications have been developed on the basis of Oracle Fusion Cloud Applications. They feature a collaborative network of AI agents capable of independently making and implementing decisions in vital business processes while accessing corporate information, policies, approvals, and transaction context.
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Operating in Oracle Cloud Infrastructure and backed by state-of-the-art large language models, such agentic applications are meant to manage the mundane, identify exceptions that need human intervention, and facilitate decision-making. In terms of B2B tech, this new offering represents an important stage in the ongoing transformation of enterprise CX platforms, which have moved from AI being a back-end service to an in-process executor. This progress aligns with the overall trend in the industry toward the development of autonomous enterprise applications.
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