Razorfish and Korea Blockchain Week Explore Cultural Relevance as a Catalyst

Razorfish, a global leader in marketing transformation, announced an addition to the Korea Blockchain Week 2022 lineup with a panel discussion focused on the connection between cultural relevancy and mainstream adoption of NFTs.

“Razorfish was founded on the premise that disruptive technology would become ubiquitous, which no one would disagree has held true”

Hosted by FactBlock and co-hosted by Hashed, Korea Blockchain Week 2022 brings together leaders from around the world for keynotes, panel discussions, and workshops that explore the foremost cutting-edge technologies and innovations impacting brands today, including blockchain, cryptocurrency, DeFi, NFT, metaverse, Web3, and more.

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Presented by Razorfish, “Cultural Relevancy and Mainstream Adoption of NFTs” will be produced and moderated by Drew Kim (founder, Sleepy Tiger) and features a curated slate of panelists that will generate an authentic and engaging discussion about what it will take to drive mainstream adoption by both individuals and brands alike.

“Razorfish was founded on the premise that disruptive technology would become ubiquitous, which no one would disagree has held true,” says Josh Campo, president, Razorfish. “With ubiquity comes pressure for brands to not only nimbly flex into the emerging spaces their customers are embracing, but to resonate through purpose, relevance and innovation. Our nearly 30-year heritage is grounded in partnering with our clients to do exactly that, which is why we’re proud to bring together these pioneering entrepreneurs to have this powerful conversation at Korea Blockchain Week 2022.”

Since creating the first animated website and banner ads in the early 1990s, Razorfish has been a leader in driving marketing transformation for clients around the world, illustrated this year through several, high-profile client activations oriented around the metaverse and broader Web3. Furthermore, findings from research by Razorfish and VICE Media Group have reinforced both the magnitude and importance of the opportunity for brands in the emerging technology of the metaverse and Web3, particularly when underpinned by clear and resonant brand purpose.