MarTech360’S Weekly News Roundup Featuring Measure, 5WPR, El Financiero, Zeta, Contentsquare And More!

Here is MarTech360’s weekly roundup of the top news from global markets. In this fast-paced world, breaking down information helps readers grasp the nuances that follow the news.

Top 10 News from this Week

• In Marketing Automation news this week…

Measure Marketing Wins a 2022 Public Relations and Marketing Excellence Award

The Business Intelligence Group announced that Measure Marketing has won the 2022 Public Relations and Marketing Excellence Awards. Measure Marketing is an inbound marketing agency that provides results-driven & internet marketing solutions to assist North American businesses in generating long-term revenue. With services for startups and mid-sized businesses alike, this agency’s team strives to drive traffic to their clients’ websites to generate leads and sales.

Tired of uncontrolled and uncoordinated spend in startups this founder has had enough

Savee, a Software-as-a-Service (SaaS) Management Platform, billed as a VendorOS for scaling startups, officially launched today.

Founded and headquartered in Houston, TX, Savee’s Founder and President, Jason Howie, draws upon his years of experience in software-as-a-service marketing and leadership to address an often overlooked problem in many early-growth companies, SaaS Sprawl. SaaS Sprawl occurs when companies lack coordination and accountability with their vendors. This leads to duplicative services, lapsing contracts, increased administration time, and unnecessary spending.

• In Social Media Technology news this week…

5WPR Selected as Agency of Record for LeanIX

5WPR, one of the largest independently-owned PR firms in the U.S., announced it has been selected as the public relations Agency of Record for leading SaaS solutions platform, LeanIX.

Tasked with expanding the Europe-based company’s presence in North America, 5WPR will be responsible for managing a media relations program that will drive awareness of LeanIX, the company’s suite of tools for enterprise architecture management, value stream management, and SaaS management. The program also aims to amplify the critical role enterprise architects play as business transformation leaders.

The First Connected Social Commerce Platform to Bring TikTok, Instagram and YouTube Feeds into a…

The rapidly growing social commerce platform is backed by a team of retail innovators that allows creators and consumers to shop the direct feeds of thousands of creators across TikTok, Instagram, and YouTube. Pushing innovation forward in the category that includes veterans such as liketoknow.it and Rakuten, Motom differentiates itself by fundamentally changing the way consumers can shop across the entire social media ecosystem and providing all creators and brands with an easy-to-use, scalable way to increase their revenue and grow their audiences.

Digiday Names Tiger Pistol “Best Social Marketing Platform” for the Third Time in Annual…

Tiger Pistol, the leading collaborative advertising platform that delivers local activation at scale, received the 2022 Digiday Technology Award for Best Social Marketing Platform, marking the company’s third win of this prestigious industry award.

“Our world-class team of social advertising and channel marketing experts has clearly created something unique in the world of social advertising,” said Paul Elliott, Tiger Pistol CEO. “This repeated recognition by Digiday further validates Tiger Pistol as the true industry innovator, and that our platform effectively solves issues plaguing modern marketers, including scale, localization, connecting partner ecosystems, and gathering the granular local data needed to inform decisions at the national level.”

• In Mobile Tech news this week…

El Financiero Bloomberg TV Launches Global Streaming Service in Partnership with TVCoins

El Financiero Bloomberg TV has announced the launch of a direct-to-consumer app that allows users to stream the network’s premium news programming and licensed Bloomberg content throughout Latin America and the United States.

El Financiero worked together with TVCoins to create the El Financiero Bloomberg+ app, with the goal of expanding its global reach. By taking advantage of TVCoins’ white-label video streaming platform that delivers live content and video on-demand through Connected TV and mobile platforms, the app was developed in a matter of weeks with careful attention to its customized look and feel.

New Infobip Research Shows the Rising Dominance of Chat Apps for Customer Communications

New research from global cloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of conversational experiences. Infobip’s data shows an 80% and 62% increase in WhatsApp and rich communication services (RCS) interactions respectively in the first half of 2022 compared to the same period in 2021.

• In Marketing Analytics news this week…

Zeta Announces Support for AWS for Advertising & Marketing Initiative

Zeta Global, a cloud-based marketing technology company that empowers enterprises to acquire, grow, and retain customers more efficiently, announced support for the AWS for Advertising & Marketing initiative from Amazon Web Services (AWS) to help accelerate advertising and marketing transformation.

AWS for Advertising & Marketing is an initiative featuring services and solutions purpose-built to meet the needs of marketers, advertising agencies, publishers, technology providers, and analytics service providers. The initiative helps enterprises deliver personalized experiences to consumers, optimize performance and cost, and innovate on audience segmentation and attribution, while also simplifying the process to select the right tools and partners to help accelerate their growth.

Contentsquare Releases Breakthrough AI Innovation to Help Brands Accurately Detect Frustrations and…

Contentsquare, the global leader in digital experience analytics, announced it has enhanced its CS Insights product with new AI-powered capabilities that will improve the way businesses fix user frustration at scale. This new, industry-first capability will add a layer of precision to CS Insights, allowing teams to contextualize behaviors and unlock a deeper understanding of how and why customers are interacting with the content on their site. For example, teams will be able to use AI to differentiate between a user searching for a product by clicking multiple times on a product carousel vs. a user rage clicking, demonstrating rising frustration.

Phunware Launches Initiative to Give Back Control of Consumer Data

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced it intends to give control of data currently stored by the Company back to consumers in an ongoing effort to commercialize a new data economy that leverages blockchain to reimagine how brands engage consumers.

Article Of The Week

How Does AI in Marketing Boost Digital Marketing Tangents?

What if I told you that there is an option for you to get your products and services into peoples’ minds even before they are aware that they are in need of them?

Yes! You read that right. This is where AI comes to play in marketing.

Businesses today need to be on their toes. They only have a brief window of time to attract new clients and hold onto current ones. A customer will (presumably) move to a competitor brand after one mishap or hiccup. This puts a lot of pressure on marketers to set their businesses apart from many others.

Fortunately, we have AI technology to our rescue. AI in marketing enables marketers to anticipate and examine consumers’ upcoming actions in the marketplace. AI in marketing technology enhances the customer journey, leading to more conversions.

Everything you need to know about artificial intelligence, which significantly improves how well everyone involved in marketing can perform their tasks, is covered in this article.